Good morning and happy Thanksgiving—it’s a great day for food, family, and football (not necessarily in that order), and it means that Black Friday deals are already arriving. We’ve been tracking discounts on our favorite products all month, and we’re excited to see many of the products we love have gone on sale.
Featured Black Friday Deal
Updated: Nov 27 2025, 11:59 AM
Apple Watch Series 10 $ 429 $ 402
Last year’s [Series 10](https://www.wired.com/review/apple-watch-series-10/) ([Apple’s 10th anniversary watch](https://www.wired.com/story/apple-watch-turns-10/)) has the same S10 chip as the latest watches, along with the same slim case, and large screen. It’s also compatible with [watchOS 26](https://www.wired.com/story/top-new-features-in-watchos-26/) (with an Apple Intelligence-enabled iPhone).
Like the circulars that used to make the daily newspaper as thick as a phone book this time of year, the internet is slathered in red pixels and slashed-through dollar signs. Often, those roundups cover products the writer has never personally touched and feature prices that are not actual discounts. WIRED’s list of the absolute best Black Friday deals is different. Here you will only find products that a member of our Reviews team has tested and recommends. Also, we track prices, and any deal featured is actually cheaper compared to what you’d pay in April or October.
Best of the Best Black Friday Deals:
How does WIRED find the best deals?
We spend our entire working lives testing products and, in part, tracking how much they cost. That way, we can spot a good deal from one that’s just a markdown of an artificially inflated price (a practice far too common, sadly). We also use price-checking tools like Camelcamelcamel, but since we only cover items we’ve actually tested, it’s not that hard for us to keep track of prices and know what’s a good deal and what’s not.
What is the best time to shop?
In a word: now. The best Black Friday deals are happening right now, and we’ve rounded up our favorites in this guide.
In the olden days, Black Friday was just one day long. Shoppers would camp outside of stores, paper circulars in hand, eagerly awaiting the chance to bust down some doors and save a ton of cash. Fast-forward to the internet, and now Black Friday lasts more or less the entire month of November.
Jump to section: Computers, TV & Audio, Mobile Devices & Charging, Home & Kitchen, Beauty & Wellness
Computers
Best PC Laptop Deal: Dell 14 Plus for $500 ($100 off)
Photograph: Luke Larsen
Photograph: Luke Larsen
Photograph: Luke Larsen
It finally happened. A $500 Windows laptop that isn’t just decent or mediocre. It’s actually good. The resolution is 2560 by 1600, with decent color accuracy and brightness. The battery life isn’t just adequate—it’s downright impressive. And the touchpad, which is an area where many budget laptops compromise, actually feels smooth and responsive. This is something no other Windows laptop can pull off. The only catch is that it’s a Doorbuster-style sale, meaning once they sell out at this price, this discount will disappear. —Luke Larsen
More PC laptop deals
Microsoft
Surface Laptop (7th Edition, 2024)
The Surface Laptop is the MacBook of the Windows world, and the seventh edition has a brilliant, 3:2 aspect ratio display and great battery life. It’s normally priced at $1,000, but you can save 20 percent on Black Friday.
Asus
Vivobook 14 (X1407QA)
If the Dell 14 Plus is sold out, the Asus Vivobook 14 is your next best bet for a budget laptop on sale.
Best MacBook Deal: MacBook Air (M4) for $749 ($250 off)
Photograph: Brenda Stolyar
Apple
MacBook Air (M4, 2025)
The M4 MacBook Air came out in early 2024, and it’s remained the best laptop you can buy. The price has slowly dropped, too. It’s now down to $749, and when you compare this directly with the quality of similarly priced laptops, you’ll see why it’s still at the top of my list. The display quality and resolution is top-notch, while the performance and battery life remain best in class. Now, you might be wondering if you should wait for the M5 MacBook Air instead of pulling the trigger on this deal. If the rumors are true, we’re still at least a few months out from the M5 MacBook Air, making this M4 still worthy of a purchase at this price. —Luke Larsen
More MacBook Deals
Apple
MacBook Pro (M5)
The new MacBook Pro is only a month old, and it’s already on sale. It may not have been a significant revamp, but it’s currently the only Mac to get the latest M5 chip.
Apple
MacBook Pro (M4 Pro/M4 Max, 2024)
While not a huge discount, the M4 Pro MacBook Pro remains a supremely powerful and premium laptop, still a meaningful step up in performance over the M5 MacBook Pro.
Best Wifi Router Deal: Asus RT-BE58U for $98 ($52 off)
Photograph: Simon Hill
This is the Wi-Fi 7 router I recommend for most people in our best Wi-Fi routers guide because it’s easy to set up and will cover homes and apartments up to around 2,000 square feet with fast and reliable connectivity. It’s only dual-band, so you do miss out on the 6-GHz band, but you get all the other advantages of Wi-Fi 7. It also has a generous array of ports and comes with free security software and parental controls. Support for VPN service, separate IoT or guest networks, and Ai Mesh rounds out an excellent device. —Simon Hill
More Wifi router deals
Amazon
Eero Pro 6E
One of my favorite mesh systems, this Wi-Fi 6E mesh is ideal for smart homes, provides reliably speedy Wi-Fi, and is oh-so-easy to set up and use. You can nab the three-pack for 40 percent off.
TP-Link
Deco BE67
This high-performing, tri-band, Wi-Fi 7 mesh is the runner-up in my best mesh guide, and it’s a great value at this discounted price, which is $200 below standard.
Jump to section: Computers, TV & Audio, Mobile Devices & Charging, Home & Kitchen, Beauty & Wellness
TV & Audio
Best TV Deal: TCL QM6k for $498 ($252 off)
Photograph: Ryan Waniata
This is our favorite TV for most people, because it offers excellent color and great processing, and contains virtually every app you could want. Mini LED backlighting means that you’ll have excellent contrast and plenty of performance in bright rooms, and TCL’s anti-glare technology makes it nice even when sunlight hits it. Its price is the main appeal; you’ll pay hundreds of dollars more for a TV that looks any better. —Parker Hall
More TV deals
LG
G5 OLED
The G5 is LG’s highest-end OLED, and it is perhaps the prettiest screen we saw all year. With the price dropping below $2,000, it’s a no-brainer for your home theater update.
Sony
Bravia 8 II QD-OLED
Sony TVs are high-priced for a reason: They have the best processing in the game, and they tend to look just a bit sharper than their competitors.
Best Streaming Device Deal: Roku Streaming Stick Plus for $19 ($21 off)
Photograph: Parker Hall
Roku
Streaming Stick Plus (2025)
The Roku Streaming Stick Plus is what I’d recommend for anyone who just wants to enable an older TV to stream modern apps. It looks fine, but I’d get a nicer stick if you have a newer TV. That said, you really cannot beat this $20 price. This is a device that can breathe new life into an older screen in your basement or garage, or which you can use to stream your shows in a hotel room without being too annoyed if you someday leave it behind. —Parker Hall
More streaming deals
Roku
Ultra
The highest-end Roku is the one we’d recommend if you want the highest possible streaming quality, thanks to its support for Dolby Vision.
TV Streamer (4K)
If you like casting to your TV from your phone, the Google TV streaming is a favorite for Android users, thanks to tight Google integration. You can save 25 percent during this event.
Best Headphone Deal: Sony WH-1000XM6 for $398 ($62 off)
Photograph: Ryan Waniata
These are the best noise-canceling headphones from Sony, and among the best wireless headphones you can buy. They have insane processing power that can easily silence even the loudest sounds around you, and the included microphones are also awesome for Zoom calls. Sound quality is excellent, with custom-made drivers delivering Sony’s sleek and flat sound. —Parker Hall
More Headphone deals
Apple
AirPods Pro 2 (With USB-C)
AirPods Pro—even last-gen models like these—are absolutely still worth buying for iPhone owners. They have great noise canceling, decent (albeit somewhat bassy) sound, and they pair instantly with any iOS device. You can save 30 percent during this sale.
Beats
Powerbeats Pro 2
These are some of our favorite workout headphones, thanks to their clip-based design and good integration with iOS, thanks to Apple’s Beats ownership.
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Mobile Devices & Charging
Best Smartphone Deal: Google Pixel 10 for $599 ($200 off)
Photograph: Julian Chokkattu
Photograph: Julian Chokkattu
Photograph: Julian Chokkattu
Photograph: Julian Chokkattu
Google’s brand-new Pixel 10 is one of the best Android phones on the market right now—it’s rare to find a phone at this price, especially on sale, with a triple-camera system that includes a 5X optical zoom sensor. 5X! That means you won’t have trouble capturing sharp photos of birds up in the tree, your kid earning their diploma, or your favorite artist onstage. Not to mention this is one of the first flagship Android phones with Qi2 magnets, meaning, like Apple’s iPhones, you can magnetically attach the phone to wireless chargers and docks for speedy charging (and attach various fun magnetic accessories). Best of all is Google’s smart software; yes, there’s a lot of generative AI creep that isn’t super useful, but tools like Call Screen can filter out spam calls, and Now Playing automatically tells you what song is playing at the coffee shop without you having to lift a finger. Read our Best Pixel Phones guide for more details. —Julian Chokkattu
More Smartphone Deals
Motorola
Razr Ultra (2025)
This is the hottest flip-style folding phone of the year. The Razr Ultra comes in snazzy designs, has a surprisingly strong camera, and a very useful external display for when you don’t want to open the whole thing up.
Motorola
Moto G Stylus 2025
Want to spend as little as possible but still want a good smartphone? This Moto G Stylus (make sure it’s the 2025 model) is the best bang for your buck, with wireless charging, good performance, a headphone jack, a microSD card slot, and, naturally, a built-in stylus.
Best Tablet Deal: Apple iPad A16 (2025) for $274 ($75 off)
Photograph: Brenda Stolyar
Photograph: Brenda Stolyar
The current model of iPad (A16) has dropped below the $300 price we typically see on sales. This is a basic tablet that functions as a second screen for everything from watching movies on a flight to checking the news in bed without your reading glasses.
More Tablet Deals
OnePlus
Pad 3
OnePlus may have just announced a cheaper tablet—the OnePlus Pad Go 2—but the OnePlus Pad 3 is still a fantastic high-end tablet that has a large 13.2-inch screen without a crazy price. It has excellent multitasking features and great performance.
Samsung
Galaxy Tab S11 and Tab S11 Ultra
I haven’t tested the Galaxy Tab S11 yet, but I did test its larger sibling, the Tab S11 Ultra. They share many of the same specs, though the Ultra has extra features like Wi-Fi 7 support, an extra ultrawide camera, and more storage, which are overkill. That means the smaller Tab S11 is a much better buy, especially at this price.
Best Power Bank Deal: Nimble Champ for $20 ($5 off)
Photograph: Simon Hill
The Nimble Champ has topped our best power banks guide for a few years, largely because we appreciate the 90 percent certified recycled plastic construction and fully biodegradable packaging. It’s smaller than a pack of cards, with an eye-catching speckled design and a handy carry loop. This 5,200 mAh capacity portable charger has USB-A and USB-C ports and can charge at up to 15 watts. If you need more power, there are deeper discounts on the larger capacity models. You get a 3.3-foot USB-C to USB-C cable in the box. —Simon Hill
More Power Bank Deals
Anker
Nano Power Bank
Despite the tiny form factor, this power bank will fully recharge most phones. It’s also easy to slide into place, and you can continue to use your phone while it charges.
Anker
622 MagGo Portable Charger (A1614)
This slim MagSafe power bank is one of my favorites, and comes with a clever folding stand. It will wirelessly add between 50 and 80 percent to your iPhone battery. This deal is 40 percent below the normal price.
Best Kindle Deal: Amazon Kindle Paperwhite (12th generation) for $125 ($35 Off)
Photograph: Nena Farrell
Photograph: Nena Farrell
Courtesy of Amazon
Amazon
Kindle Paperwhite (2024, 12th Generation)
Amazon’s family of Kindle e-readers is popular for a reason, and our all-around favorite is the Kindle Paperwhite (12th generation). The latest generation came out last fall, and it’s got just about everything we want in an e-reader: an auto-adjusting warm light, a three-month battery life, snappy performance, integration with Overdrive so you can get your library books, and the ability to “speak” several languages. It doesn’t have a color screen, but it does have a proper dark mode, which Kindle’s color e-reader doesn’t have. The Signature version is also on sale. —Nena Farrell
More Amazon Device Deals
Amazon
Kindle Scribe (2024)
The Kindle Scribe is a great combo e-reader and digital notebook. There are a few new models coming this winter, but we still think this one is worth buying, especially since it’s on sale for $120 off.
Amazon
Echo Dot (5th Gen)
If you’re looking for a great smart speaker on a budget, the older Echo Dot still has an upgraded bass quality compared to any other smart speaker this size (and certainly for this price).
Amazon
Kindle Colorsoft and Colorsoft Signature Edition
The Kindle Colorsoft takes everything we love about Kindle’s e-readers and (finally!) adds a color screen. You’ll get most of the benefits of a Kindle Paperwhite with the bonus of color.
Amazon
Kindle (2024, 11th Generation)
Amazon’s cheapest Kindle is still a powerful, snappy device, and comes in fun colors like matcha green.
Best Digital Notebook Deal: reMarkable 2 Bundle for $408 ($70 Off)
Photograph: Nena Farrell
One of the best digital notebooks you can get is the reMarkable 2. It’s my favorite budget option, which might seem weird since it’s not necessarily the cheapest option (it’s the same price as the Kindle Scribe) it’s the best for the features and the available accessories like a keyboard folio at the price point, and it is a lower price point than you’ll find for the rest of reMarkable’s lineup or competitors like Supernote. You can get bundles (you’ll need to choose both a marker and folio) of the reMarkable 2 for $70 right now, letting you add on your favorite folio or upgrade the marker without paying as much as you usually would. The digital notebooks from reMarkable are rarely on sale, so don’t miss this one. —Nena Farrell
More Digital Notebook Deals
Amazon
Kindle Scribe (2024)
The Kindle Scribe is a great combo e-reader and digital notebook. There are a few new models coming this winter, but we still think this one is worth buying, especially since it’s on sale.
Kobo
Libra Colour
This is our favorite digital notebook for readers, and it’s a great affordable color option. It’s only $30 off the typical price, but that’s still some savings on our favorite e-reader.
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Home & Kitchen
Best Home Office Deal: Branch Ergonomic Chair Pro for $424 ($75 off)
Photograph: Julian Chokkattu
Photograph: Julian Chokkattu
Photograph: Julian Chokkattu
Courtesy of Branch
Branch
Ergonomic Chair Pro
This is our top office chair recommendation for most people. Branch’s Ergonomic Chair Pro offers a ton of adjustments, from seat pan to lumbar support, all while looking pretty. It’s hard to find affordable, good office chairs, especially under $500, but Branch is one of the few companies delivering in this price bracket. We’ve rounded up more deals on Branch products here. —Julian Chokkattu
More Home Office Deals
Secretlab
Magnus Pro
Secretlab might be a gamer-focused brand, but anyone should be able to appreciate its metal, magnetic Magnus Pro standing desk. The cable organization it allows is off the charts, largely thanks to the trench at the back and built-in power in one of the legs. Pick up magnetic accessories for more tidying up.
Herman Miller
Aeron
Herman Miller’s Aeron is an iconic office chair. Yes, it’s expensive, but this is a chair you won’t have to think about for more than a decade. It’s supportive, can be tailored to your body size, and has an excellent 12-year warranty. We’ve rounded up more Herman Miller deals here.
Best Vacuum Deal: Dyson V15s Detect Submarine for $699 ($351 Off)
Photograph: Adrienne So
Courtesy of Dyson
Dyson
V15s Detect Submarine
This is the lowest price we’ve seen all year for this fantastic Dyson vacuum. It’s our favorite vacuum cleaner for both wet and dry cleaning, since it takes the technology we love from the V15 and adds a wet mop head attachment. You sadly can’t buy the attachment and use it with an existing V15, but if you’re already in the market for a new stick vac and want one that can do both, WIRED reviewer Adrienne So says this vacuum is one of the best things that has ever happened to her. —Nena Farrell
More Vacuum Deals
Dyson
Gen5 Detect
Save $300 on Dyson’s most powerful vacuum, and our favorite for vacuuming up pet hair. It’s often on sale for around $850, but it’s great to get this for a little cheaper.
Best Air Purifier Deal: Dyson HushJet Purifier Compact for $300 ($50 off)
Photograph: Lisa Wood Shapiro
Dyson
HushJet Purifier Compact
The debut of Dyson’s first tabletop-sized air purifier was just announced in September; it’s finally here, and we’ve tried it. Its claim to fame is that it uses electrostatic filtration, which incorporates electrically charged plates to attract dust, pollen, dander, and other allergens. In our guide to the Best Air Purifiers, WIRED contributor Lisa Wood Shapiro notes this means the filter can last up to five years, as opposed to six to 12 months like a typical HEPA. She thought it was a little loud, measuring twice the advertised decibels on its highest setting, but is otherwise a great option for smaller areas like bedrooms. —Kat Merck
More Air Purifier Deals
Blueair
Mini Restful Air Purifier Sunrise Clock
It’s an air purifier! It’s a sunrise alarm clock! It’s an air purifier inside of a sunrise alarm clock! And it’s 25 percent off its normal price of $200 this Black Friday.
Coway
Airmega Mighty
WIRED’s air quality expert, contributor Lisa Wood Shapiro, considers this Coway to be the best bang for your buck when it comes to air purifiers. That bang is even better at almost 40 percent off the normal price of $230.
Best Smart Bird Feeder Deal: Netvue by Birdfy Smart Bird Feeder (No Solar/AI) for $100 ($100 off)
Courtesy of Birdfy
Photograph: Medea Giordano
Netvue
Birdfy Plastic Smart Bird Feeder
This is the best price you’ll find all year for our all-around favorite smart bird feeder. It may not be the fanciest model, but it’s user-friendly and reliable. You can enjoy it without a subscription (though for the AI identification and image/video storage, you’ll want to spring for the extra $5 a month), and the app makes it easy to save and share great captures of birds. Note that Birdfy only works with 2.4 GHz Wi-Fi, and the base model comes without a solar panel. I don’t mind this, as Birdfy’s panel has to be mounted separately and it’s hard to do this when the feeder is installed on a pole, which is what I recommend. —Kat Merck
More Smart Bird Feeder Deals
Bird Buddy
Pro Smart Solar Hummingbird Feeder
Our favorite smart hummingbird feeder is easy to clean and has a fun app.
Camojojo
Hibird DIY
Make your existing bird feeder smart with this mountable camera that works on both 2.4 GHz and 5 GHz Wi-Fi.
Best Indoor Garden Deal: Gardyn Studio 2 for $412 ($137 off)
Photograph: Kat Merck
Photograph: Kat Merck
Courtesy of Gardyn
Gardyn
Indoor Hydroponic Garden
I test indoor hydroponic garden systems all year round, and Gardyn has been my consistent favorite. I have two of them—the Home 4, with 30 plants, and the brand-new Studio 2, with 16 plants—and they both look like living works of art, overflowing with everything from peas and peppers to nasturtiums and even canna lilies. The systems do take a fair amount of maintenance, but as a busy, full-time working parent, it’s nothing I haven’t been able to handle. If you’ve been curious about these, all Gardyn systems are now 20 percent off for Black Friday, netting you $180 off a Home or $111 off a Studio. If you don’t mind the older, original studio, that’s on even deeper discount for just $337. They also come with a free 30-day trial of Kelby, the AI growing assistant that plans your watering and maintenance schedules for you. —Kat Merck
More Indoor Garden Deals
Auk
Mini
A Scandinavian garden we love, which is simple to maintain and lets you plant your own seeds.
North Spore
Boomr Bin Automated Mushroom Monotub
Grow any mushrooms you want from scratch with this DIY system.
Best Kitchen Deal: Breville Smart Oven Air Fryer Pro for $300 ($100 Off)
Photograph: Lisa Wood Shapiro
Breville
Smart Oven Air Fryer Pro
This is Breville’s top-line piece of kitchen hardware, an air fryer and oven with better precision than any other oven of its kind I’ve tested. It toasts evenly across the oven and can air fry chicken wings to admirable crispness, dehydrate fruit, and also roast a 14-pound turkey. The Breville Joule—the same oven, but with a handy autopilot feature— is on almost the same sale, and it’s $400. Both are the cheapest they’ve been this year. But this $300 price, for an oven I know to serve well for years, is hard to pass up. —Matthew Korfhage
More Kitchen Deals
Field Company
No. 8 Cast Iron Skillet
Field Company’s cast iron skillets are something between a functional necessity and an actual work of art. They’re rarely on sale. But here they are for 20 percent off.
Philips
2000 Series 4.4-quart Air Fryer
This 4.4-quart Philips is already my favorite budget air fryer: precise, reliable, as good as it gets for crispy fries at its price range. Now, it’s even $20 cheaper.
Jump to section: Computers, TV & Audio, Mobile Devices & Charging, Home & Kitchen, Beauty & Wellness
Beauty & Wellness
Best Smartwatch/Fitness Tracker Deal: Apple Watch Series 10 for $310 ($120 off)
Photograph: Adrienne So
Photograph: Julian Chokkattu
Photograph: Adrienne So
If you already own an Apple Watch, I generally do not advocate getting the latest and greatest because they’re all pretty iterative. I do think that this year’s Series 11 is worth getting because for the first time ever, it really does have a full 24 hours of battery life. But last year’s Series 10 (Apple’s 10th anniversary watch) has the same S10 chip as the latest watches. It also has the same slim case, large screen, and is compatible with watchOS 26 (with an Apple Intelligence-enabled iPhone), so you can still enjoy the Liquid Glass design, Workout Buddy, and flick away Smart Stack with your wrist. —Adrienne So
More Smartwatch/Tracker deals
Samsung
Galaxy Watch8 and Watch8 Classic
The first Samsung smartwatches to use Google Wear OS 6, these also have the distinctive “squircle” cushion design.
Best Beauty Deal: GHD Curve Soft Curl Iron for $167 ($72 off)
Photograph: Alanna Kilkeary
One of our favorite curling irons because it heats up fast—in just 25 seconds, to be exact—and features an ergonomic design that’s intuitive for beginners who need help keeping their hair in place. It’s 30 percent off, priced at $167, which could cover the cost of one to three salon visits, depending on the shop. —Boutayna Chokrane
More Beauty Deals
Oral-B
Pro 1000
Our favorite oscillating toothbrush because of its powerful motor, round brush head that effectively reaches molars, and built-in timer. Most Pro models are a solid choice (and on sale right now), but the Pro 1000 offers the best value and is ideal for individuals with smaller mouths.
LYMA
The Lyma Laser
Lyma has released a Pro version of this laser, but the older model is still a great option. If you want the original, now is the time to buy it on sale for 25 percent off.
Jump to section: Computers, TV & Audio, Mobile Devices & Charging, Home & Kitchen, Beauty & Wellness
