As generative artificial intelligence skills have become more in demand among employers, colleges and universities have expanded opportunities for students to engage with the tools.
Indiana University is no exception. It’s developed a free, online course for campus community members to gain a basic understanding of generative AI and how the tools could fit into their daily lives and work. GenAI 101 is available to anyone with a campus login and comes with a certificate of in-demand skills for people who complete it.
Survey says: Artificial intelligence tools have gained a significant foothold on college campuses, especially in teaching and learning.
A 2023 study by Wiley found over half (58 percent) of instructors say they or their students are using generative AI in their classrooms, and a similar number believe AI-based tools, virtual reality or coursework with flexible assignment types will be important in delivering their courses in three years.
Even before entering college, learners have said they’re familiar with generative AI and expect their institutions to help them develop their skills in using it. A 2024 survey found 69 percent of high school seniors planning to attend college have used generative AI tools, and 54 percent anticipate their college will engage in AI usage and education in some way. But exposure to AI is not ubiquitous; a different 2024 study of young people (ages 14 to 22) found nearly half of respondents had never used AI tools or didn’t know what the AI tools were.
AI literacy and safety concerns have presented a growing challenge as well. A February 2025 survey from Microsoft found 73 percent of individuals say spotting AI-generated images is difficult.
How it works: GenAI 101 at Indiana is free to anyone in the university community, including students, instructors and staff members at all campuses. The course is optional and has no academic credits attached, which allowed faculty designers to be flexible and creative with how content is presented.
Brian Williams, faculty chair of the Kelley School of Business’s Virtual Advanced Business Technologies Department, serves as the lead course instructor and he, alongside a team of other faculty members, identified key topics to know about generative AI. The goal is to prepare participants to engage in an AI-influenced world with practical takeaways and insights, Williams said.
The self-paced course has eight modules and 16 lessons that include short, YouTube-style video lectures. Students learn practical examples of how to use generative AI tools, including managing their schedule or planning an event, and content areas range from prompt engineering, data storytelling and fact-checking content to how to use AI ethically. In total, GenAI 101 takes approximately four to five hours to finish.
The course features an AI character, Crimson, that teaches content, and an embedded AI tutor, Crimson Jr., that can address participants’ questions as they come up.
After completing the course, participants earn a certificate they can display on their LinkedIn profile or résumé.
What’s next: The course launches Monday, Aug. 25, and the first person to take it will be IU president Pamela Whitten, according to a university press release. She’ll gain early access to the course on Friday, Aug. 15, Williams said.
Students will be auto-enrolled in GenAI 101, making it easy to access. Some faculty instructors have also said they’ll embed the content into their syllabus or curriculum, according to Williams, in part to reduce gaps in who’s engaging with generative AI resources and education.
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This article has been updated to correct the date in which the course will launch to the IU community, August 25.
