Tubi, Fox’s free, ad-supported streaming service, has snapped up two senior advertising executives — Sharon Silverstein and Katelyn Kroneman — from Snapchat’s parent company.
Silverstein (above left) and Kroneman (above right) are also both alums of Viacom. They’re reuniting with Jeff Lucas, Tubi’s chief revenue officer, who joined the company in the spring of 2024 and previously worked at Snap and Viacom.
Silverstein joins Tubi as senior VP, head of U.S. industry verticals, based in Los Angeles. She oversees all category leads across industry verticals and will partner with the streamer’s regional leadership. She most recently served as VP of North America sales at Snap. Prior to joining Snap in 2017, she worked for more than nine years at Viacom, most recently as SVP of linear and digital sales for MTV, Comedy Central and Nick.
Kroneman joins Tubi as VP of finance and QSR (quick servicee restaurant) verticals, based in Chicago. She was previously head of verticals at Snap. In her career, she has worked across multiple verticals, including CPG, restaurants, financial services, telecommunications, entertainment, travel, automotive, and government and politics. Prior to joining Snap in 2016, she spent more than 11 years at Viacom.
“We know the one-size-fits-all approach doesn’t work,” Lucas said in announcing the hiring of Silverstein and Kroneman. “Sharon and Katelyn bring strategic vision and deep client expertise that will help us collaborate more closely with partners, creating bespoke solutions that drive results.”
Last month, Tubi announced that it now has more than 100 million monthly active users. The service touts a collection of nearly 300,000 movies and TV episodes in the U.S. — all available for free, with ads. Fox Corp. acquired Tubi in 2020.
