To the editor:
We are grateful to Inside Higher Ed editor in chief Sara Custer in her recent column “Higher Ed Faces Competing Visions for Its Future” (Dec. 18, 2025) for mentioning Advancing Public Trust in Higher Education, the initiative we co-direct at the American Association of Colleges and Universities. We write to expand upon Custer’s review of the emerging responses to the trust problem and to clarify what our initiative is advocating and doing to invigorate public trust.
Higher ed cannot restore public trust in colleges and universities unless the sector reckons in a clear-eyed fashion with the causes of the current crisis. Simply put, the fundamental problem is that when the sector or its individual institutions draw public criticism, we are unable either to make quick changes in response, to explain compellingly why we should not do so, or to redirect public attention effectively toward the overall value and purpose of our work. Under increased scrutiny from the public and government alike, that paralysis is a recipe for a disastrous decline in public trust.
Solving this crisis will require a multipronged approach that balances internal reform—although not along the lines of the administration’s ill-fated Compact—with better communication and collective defense strategies. Higher education must become better and nimbler at making changes that already have wide support but are held back by parochial interests; better at relentlessly prioritizing engagement with local communities; and better at offering a meaningful welcome to all students, including those with conservative views and others who feel alienated from our institutions. We also need to be better at mounting a vigorous and coordinated sectorwide defense when we are in the right, and at communicating our value and purpose clearly and effectively so that the public can put things into context when we inevitably make mistakes.
Our view is that internal reform, improved communication, and better defense are inseparable parts of a whole; higher education will not regain public trust, or reestablish productive partnerships with the government and our communities, unless we pursue all three goals simultaneously. Our vision is of a sector that is agile, responsive, invitational, humble and trusted to generate new knowledge and transform students’ lives. If colleges and universities act smartly and collectively, we believe that vision is within reach.
We look forward to sharing more specifics about our approach with Inside Higher Ed’s readers over the coming months.
Jeremy C. Young is Senior Advisor for Strategic Initiatives, and Kathryn Enke is Vice President for Leadership and Strategy, at the American Association of Colleges and Universities
