You really don’t need much more brightness than this for the current video pipeline, which may be why the much peppier U8QG felt like overkill to me. The U8 still looks better in sunlit rooms, especially with direct reflections, but for most people, the U7 has enough punch for the foreseeable future. Even SDR content like the dragon’s fiery attack in Harry Potter and the Deathly Hallows seems to pop off the screen, looking more like HDR.
That’s matched by vibrant quantum dot colors in action films like Guardians of the Galaxy Vol 2, animated favorites like Encanto, and nature docs like Our Planet. Occasionally, skin tones and other colors can look a little muted in the chilled-out Dolby Vision Dark mode, but swapping to DV IQ pushes them to eye-popping levels.
The U75QG’s screen uniformity is another improvement over its predecessor, evident in both demo tests and real-world viewing. I saw some dimming in the corners (AKA vignetting) and a few minor backlight columns in some content, but the TV was mostly free of noticeable screen aberrations, even in tough images like grass in live sports or sunbathed skylines.
It’s an impressively loaded package that makes the latest U7 among the best value propositions I’ve tested this year. The streaming issues were an annoying quirk that I’m hoping Hisense resolves quickly. Otherwise, if you’re looking for a bright and beautiful TV for well under $1,000 on sale (or under $700 for the 55-incher), this is a prime choice in the new order.
