Backed by Peter Thiel and Donald Trump Jr.’s 1789 Capital, the Enhanced Games aims to disrupt the Olympics with a competition that allows athletes to dope. Launching in Las Vegas in May 2026, the games promise $1 million bounties for breaking world records and lean on a business model reminiscent of Red Bull’s, using the spectacle as marketing for future enhancement products.
Today on TechCrunch’s Equity podcast, Rebecca Bellan spoke with Aron D’Souza, co-founder and president of the Enhanced Games, about the business of enhancement, what it means to build in the longevity space, and who gets to do it.
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