Invisible Narratives, the Adam Goodman-led content studio with a focus on the social media sphere, has signed with CAA for representation.
Goodman, the one-time Paramount Pictures exec and now CEO of Invisible Narratives, is looking to expand his portfolio of creator-led IP across film, television, gaming, consumer products and other media platforms.
That’s after Invisible Narratives earned breakout success expanding the cross-platform distribution for Skibidi Toilet, a fast-paced animated YouTube series with over 46 million subscribers and 19 billion views.
Launched in 2023 by animator Alexey Gerasimov and his Boom! banner, Skibidi Toilet is a surreal web series set around a dystopian war between alien toilets with human heads popping out of them. With YouTube as its launch platform, Skibidi Toilet has grown on the strength of Invisible Narrative’s Skibidi Creator Alliance, a network of verified fan creators, to reach over 110 million subscribers and generate around 1 billion average monthly views.
Now Invisible Narratives is turning to CAA to represent its flagship Skibidi Toilet franchise and other digital IP across TV, syndication, video games, endorsements, food and beverage partnerships, electronics and live events. With the support of the Hollywood talent agency, Invisible Narratives also aims to build its properties into global franchises.
The Skibidi Toilet franchise has already established toy aisle partnerships with Walmart and Target via a worldwide, multiyear licensing deal with Bonkers Toys that includes action figures.
In the gaming space, Skibidi Toilet has launched products with Fortnite, PUBG MOBILE and PUBG, Stumble Guys and Minecraft, and has earned over 5.5 billion visits on the Roblox platform.
