SAG-AFTRA has unveiled the launch of the union’s Verticals Agreement, a new media contract created for the needs of serialized micro and vertical dramas.
The agreement will cover various productions with budgets under $300,000, and offer protections and flexibility for creators, actors, and producers in SAG-AFTRA.
“We’re thrilled to introduce an agreement that reflects the way today’s audiences consume content while ensuring performers are protected and supported. This agreement works for the realities of these productions — their pace, their budgets, and their creative ambitions, while upholding the union’s core standards of actor protections,” said Chief Negotiator and National Executive Director Duncan Crabtree-Ireland in a press release. “Verticals are more than just a new format, they open up more opportunities for new stories to be told, reaching new audiences every single day.”
“Our members are always on the lookout for good work opportunities. As technology develops and our industry looks for creative ways to engage audiences, new formats emerge,” said Crabtree-Ireland. “SAG-AFTRA perceives the advent of so-called “verticals” as an exciting new space. This fast-evolving format is catching on and we are here to support our performers as they pursue their craft and engage this new business model. By offering a contract that is tailored to the unique needs of these projects, our union is meeting the moment. As the business of verticals experiences substantial growth, so too will our relationship with the producers.”
Variety reported last month that microdramas generated $819 million in revenues in 2024, with revenues projected to climb to $3.8 billion by decade’s end. In China, microdrama revenues are expected to surpass theatrical box office this year.
The vertical agreement will be available later this month for members in the SAG-AFTRA union.
