“It’s my culture, my roots, and my journey woven into sound. It’s a statement of where I come from and where I’m going,” he tells Rolling Stone
Hoyer is ready to introduce everyone to his world. The Mexican American star, known for his production credits on Danna’s Childstar, released his experimental pop album, titled Hoyer, on Wednesday night.
“Each song on Hoyer is a reflection of where I’ve been and what’s shaped me — from the rhythms I grew up with to the moments that almost made me quit,” he tells Rolling Stone. “This project feels like coming home to myself.”
Across the ten tracks, the musician moves fluidly between genres, blending experimental pop with música mexicana on “Mia,” diving into R&B and hip-hop on “FWY” and “Fin (Demo),” and even singing in English and Spanish on the closing track, “Hoyer.”
“Hoyer is more than my music,” he says. “It’s my culture, my roots, and my journey woven into sound. It’s a statement of where I come from and where I’m going.”
Leading up to the release, Hoyer worked with Mexican designers such as Ese Chico and Ayanegui, and artistic direction from Shaun Llewellyn, who shot the blurry album cover. Hoyer was released under One Percent, his record label recently launched alongside Danna.
“Our mission is to create a special place for artists to reach their highest potential,” he previously told Variety, adding to Rolling Stone: “What we’re doing at 1% Records is bigger than music — it’s about culture, independence, and identity. My debut album is proof of that mission in action.”
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The debut project comes after Hoyer co-produced much of his partner Danna’s (formerly known as Danna Paola) album Childstar. Hoyer competed on La Voz México in 2014 and spent six years signed to Warner Latina.
