WestEnd Films has strengthened its international sales, production and marketing operations with the appointment of two senior executives, reflecting the company’s continued growth and strategic expansion.
Neta Rena Mor joins as head of television, co-production and IP, where she will oversee sales, IP and co-productions across WestEnd’s expanding television slate. Lucie Braverman joins as head of marketing and publicity, leading the global marketing, publicity, and festival strategies for the company’s diverse portfolio of film and TV projects.
These appointments reflect WestEnd’s ambition for the future, the company said, with a specific focus on enhancing the company’s position in the international television market and expanding its presence in North America, with Braverman based in New York City.
Braverman’s hire “underscores the company’s commitment to amplifying its footprint in the United States, fostering deeper ties with U.S. distributors, filmmakers, and media, while continuing to broaden its global reach.”
Mor’s appointment is part of WestEnd’s strategic drive to “build a robust and diversified TV business, positioning the company for long-term success in a rapidly evolving global market.”
Mor began her career at WestEnd Films as sales and acquisitions executive, working on acclaimed titles including “Una” by Benedict Andrews, starring Rooney Mara, “Green Room” by Jeremy Saulnier, and the Academy Award-nominated “The Breadwinner.”
From 2018 to 2025, she served as senior manager of international co-production and distribution at HOT, leading broadcaster internationally known for “In Treatment” and “Euphoria” (both adapted by HBO). In this role, she spearheaded global partnerships and brought local storytelling to worldwide platforms.
Mor oversaw co-productions and acquisitions such as “Borders” (Netflix/ZDF), “Losing Alice” (Apple TV+), “The Dreamers” (Sundance Now), and “Bad Boy” (Netflix). She is also an executive producer on the Netflix original “French Lover,” starring Omar Sy.
Braverman began her career at Studiocanal in Paris before joining WestEnd in 2014. During her tenure, she rose to head of marketing and contributed to global campaigns for acclaimed films including Academy Award nominees “The Breadwinner” and “Song of the Sea,” “Green Room,” “Close” (Netflix), “Mr. Jones” and HBO Max series “Valley of Tears.”
In 2021, Braverman joined Universal Pictures Content Group as senior global product manager, where she oversaw global distribution releases and 360° marketing campaigns for a wide range of titles, from Amblin Partners’ horror “Come Play” to Ley Line Entertainment’s “Brian Wilson: Long Promised Road” and Ridley Scott Creative Group’s “Kipchoge: The Last Milestone.” Most recently, she served as director of marketing, brand and creative for Hudson Yards Experiences.
“We are delighted to welcome Neta and Lucie back to the WestEnd team,” said Maya Amsellem, managing director of WestEnd Films. “Neta’s sales expertise and strong industry relationships, combined with Lucie’s creative vision and global marketing experience, bring a fantastic combination of skills to our team. We are excited about the opportunities ahead as we continue to deliver exceptional films and TV series to audiences worldwide.”
“I’m thrilled to rejoin WestEnd, whose vision and creativity I’ve respected for years,” said Neta Rena Mor. “I look forward to developing new collaborations and driving the growth of our exceptional TV lineup.”
Braverman added, “I’m excited to reunite with Maya and the WestEnd team. I look forward to expanding our U.S. presence and creating impactful marketing campaigns that connect our incredible films and TV series to audiences across the world.”
