\n<\/p>\n
It is the live stream you never wanted to see but may find impossible to resist: rolling footage beamed live from inside your mouth while you are cleaning your teeth.<\/p>\n
Dyson, the home appliance maker that made its name inventing bagless vacuums and bladeless fans, has turned its attention to oral hygiene with a \u00a3420 all-singing, all-dancing toothbrush that can clean, floss and even spray tiny jets of mouthwash.<\/p>\n
In simpler times, a handle and bristles were enough, but the Dyson toothbrush, which took six years and the brainpower of 661 engineers to develop, has a \u201c100k pixel macro lens camera\u201d and an \u201canti-gravity (mouthwash) tank\u201d on board.<\/p>\n
<\/span>Dyson put earlier prototype models of the toothbrush on display at the launch event in Paris.<\/span> Photograph: Doug Peters\/PA<\/p>\n The camera functions as a \u201chigh-quality endoscope\u201d, according to the company, enabling users to \u201csee what their dentist sees\u201d. The brusher can watch \u201clive cleaning footage\u201d on the MyDyson app and get feedback on their cleaning regime.<\/p>\n On Tuesday, James Dyson, the company\u2019s founder and chief engineer, launched the hi-tech toothbrush at an event in Paris.<\/p>\n Engineers and scientists at the company \u2013 which despite the billionaire inventor\u2019s support for Brexit moved its corporate base to Singapore in 2019 \u2013 had \u201cspent well over a decade understanding oral care regimes and how nasties build up in the mouth\u201d, Dyson explained. The rigorous process included developing a \u201cproxy plaque\u201d so it could test plaque removal accurately.<\/p>\n Flossing was an \u201cawkward and time-consuming chore\u201d and \u201cfew of us do it even though we know we should\u201d, he said. \u201cOur research has shown that people consistently miss the areas where plaque forms: the gaps between teeth.\u201d<\/p>\n And while you will be familiar with the process of moving a toothbrush up and down with your hand, Dyson explained that by \u201ccombining a camera, machine learning, precision fluid dynamics, advanced brushing technologies, connectivity and wifi\u201d the toothbrush offered an \u201centirely new way to keep your mouth healthy\u201d.<\/p>\n When the camera detects gaps between teeth, the jet on the stem releases a burst of mouth rinse to remove plaque as you brush, while the brush head cleans along the gum line and lifts surface stains. The brush claims to remove \u201cup to 72% more plaque than market leading electric toothbrushes\u201d.<\/p>\n skip past newsletter promotionFree newsletter | Every weekday<\/p>\n Sign up to Business Today<\/span><\/p>\n Get set for the working day \u2013 we’ll point you to all the business news and analysis you need every morning<\/p>\n after newsletter promotion<\/p>\n No dental routine would be complete without toothpaste, and Dyson\u2019s claims to be a \u201ccomplete dental system\u201d with a non-foaming toothpaste and mouth rinse (so as not to obscure the camera lens) that each cost \u00a38.50.<\/p>\n Dyson is entering a crowded market as there are already dozens of ultra-advanced toothbrushes, including smart models with apps, that promise everything from plaque and stain removal to tongue cleaning. The Phillips Sonicare DiamondClean, for example, which is available in Boots and John Lewis, comes with a \u00a3600 price tag.<\/p>\n If you don\u2019t have a big toothbrush budget, the good news is that the British Dental Association (BDA) says you don\u2019t need one. You just need to follow your dentist\u2019s advice and brush twice a day.<\/p>\n Eddie Crouch, the BDA\u2019s chair, said: \u201cPatients shouldn\u2019t be lulled into thinking the latest gizmos will solve all their oral health problems. Big brands with high price tags are no substitute for a proper routine.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":" It is the live stream you never wanted to see but may find impossible to resist: rolling footage beamed live from inside your mouth while you are cleaning your teeth. Dyson, the home appliance maker that made its name inventing bagless vacuums and bladeless fans, has turned its attention to oral hygiene with a \u00a3420<\/p>\n","protected":false},"author":1,"featured_media":52056,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[3260,9397,1930,5845,1372,132,15985,25260],"class_list":{"0":"post-52055","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-health","8":"tag-cleaning","9":"tag-dyson","10":"tag-films","11":"tag-footage","12":"tag-launches","13":"tag-live","14":"tag-mouth","15":"tag-toothbrush"},"_links":{"self":[{"href":"https:\/\/naijaglobalnews.org\/index.php?rest_route=\/wp\/v2\/posts\/52055","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/naijaglobalnews.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/naijaglobalnews.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/naijaglobalnews.org\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/naijaglobalnews.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=52055"}],"version-history":[{"count":0,"href":"https:\/\/naijaglobalnews.org\/index.php?rest_route=\/wp\/v2\/posts\/52055\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/naijaglobalnews.org\/index.php?rest_route=\/wp\/v2\/media\/52056"}],"wp:attachment":[{"href":"https:\/\/naijaglobalnews.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=52055"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/naijaglobalnews.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=52055"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/naijaglobalnews.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=52055"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}