{"id":49203,"date":"2026-05-08T07:29:22","date_gmt":"2026-05-08T07:29:22","guid":{"rendered":"https:\/\/naijaglobalnews.org\/?p=49203"},"modified":"2026-05-08T07:29:22","modified_gmt":"2026-05-08T07:29:22","slug":"i-made-my-husband-ill-with-a-few-words-nobody-is-immune-to-the-power-of-the-nocebo-effect-helen-pilcher","status":"publish","type":"post","link":"https:\/\/naijaglobalnews.org\/?p=49203","title":{"rendered":"I made my husband ill with a few words \u2013 nobody is immune to the power of the nocebo effect | Helen Pilcher"},"content":{"rendered":"<p>\n<\/p>\n<p class=\"dcr-130mj7b\"><span style=\"color:var(--drop-cap);font-weight:300\" class=\"dcr-15rw6c2\">F<\/span>or his last birthday, I gave my husband a monthly beer box subscription. While he saw it as a generous and delicious present, it spawned a mischievous idea on my part. One evening, as I watched him drain the last bottle, I opened my email. \u201cWe\u2019ve just had a message from the beer people,\u201d I said. \u201cThey\u2019re issuing a recall on the last batch.\u201d<\/p>\n<p class=\"dcr-130mj7b\">\u201cWhat\u2019s the problem?\u201d he answered. \u201cSome sort of contamination issue,\u201d I replied. My husband\u2019s face fell. \u201cAre you OK? You look a bit peaky,\u201d I said.<\/p>\n<p class=\"dcr-130mj7b\">\u201cActually, I feel a bit sick,\u201d he said.<\/p>\n<p class=\"dcr-130mj7b\">There was, of course, no email, and I am a terrible wife. For the past few years, I\u2019ve been writing a book, This Book May Cause Side Effects, about how our thoughts influence ill health. You may have heard of the placebo effect, when positive expectations lead to positive health outcomes. But my interest is in its evil twin. The nocebo effect occurs when dismal expectations lead to negative health outcomes. The phenomenon can create, exacerbate and prolong symptoms. When these symptoms coalesce, people become ill \u2013 not from disease, but from the intimate relationship that exists between mind and body.<\/p>\n<p class=\"dcr-130mj7b\">The beer box ruse was a crude experiment. I wanted to see how easy it is to conjure the nocebo effect \u2013 and the answer is \u201cvery\u201d. Sometimes, all it takes to make someone feel genuinely unwell is a few carefully chosen words.<\/p>\n<p class=\"dcr-130mj7b\">You don\u2019t just have to take my word for it. There is a plethora of peer-reviewed studies confirming this idea. In one,<strong> <\/strong>patients fresh from minor keyhole surgery received a harmless saline infusion that they were told would temporarily increase their pain. It did just that. In another, 40 asthmatic adults breathed in water vapour from an inhaler they were told contained an irritant. Nineteen went on to feel wheezy. Twelve had a full-blown asthma attack.<\/p>\n<p class=\"dcr-130mj7b\">These are artificial situations, but the nocebo effect is out there in the real world too. Whenever we have negative expectations about health, they can generate a self-fulfilling prophecy.<\/p>\n<p class=\"dcr-130mj7b\">If you\u2019ve felt lousy after having the Covid-19 vaccine, there\u2019s a good chance your symptoms weren\u2019t caused by the vaccine. Combining data from 12 separate clinical trials involving more than 45,000 participants, scientists found that large numbers of people who got placebo shots had adverse side-effects, leading them to conclude that the nocebo effect accounted for a whopping 76% of all common adverse reactions to the jab.<\/p>\n<p class=\"dcr-130mj7b\">And if you\u2019ve ever developed side-effects to a prescription medication, there\u2019s a reasonable chance the phenomenon was responsible for at least part of your suffering. The nocebo effect can also be part of the reason why some people find it hard to tolerate gluten. Blinded to their diet and covertly fed the offending ingredient, some find they can eat regular bread without incident.<\/p>\n<p class=\"dcr-130mj7b\">The nocebo effect affects us individually, but it can also occur at the level of populations when it spreads like a virus. The phenomenon may be the driving force behind countless seemingly inexplicable \u201cmystery illnesses\u201d \u2013 from the dancing plagues of the middle ages to the more recent phenomenon of Havana syndrome, where American diplomats have developed intense symptoms after believing they were struck down by some sort of unidentified covert weapon. During the pandemic, the nocebo effect was responsible for an outbreak of tics that was propagated when young people saw videos of them on TikTok. It became known, fittingly, as the TikTok tics. Now, researchers believe we live in era in which, increasingly, social media are turbocharging the spread of nocebo-generated symptoms.<\/p>\n<p class=\"dcr-130mj7b\">I believe that the nocebo effect is also responsible for a significant proportion of \u201cmedically unexplained symptoms\u201d \u2013 sensations such as pain, fatigue and dizziness that cause suffering yet have no discernible organic cause. In the absence of a \u201cproper diagnosis\u201d, people with these symptoms are often accused of being \u201chypochondriacs\u201d. This is an outdated term that has rightly been dropped by the medical profession because it implies that suffering is feigned or exaggerated. Similarly, in writing my book, I\u2019ve received pushback from those who believe that nocebo-generated symptoms either don\u2019t exist or are somehow less valid than \u201creal\u201d symptoms.<\/p>\n<p class=\"dcr-130mj7b\">This view is categorically wrong. And if the lived experiences of those who suffer from them aren\u2019t enough, I point towards the detailed body of literature showing that thoughts and neural activity can and do precipitate physical change.<\/p>\n<p class=\"dcr-130mj7b\">The work of Harvard\u2019s Ellen Langer has shown, for example, that when people with diabetes are made to sit in front of a clock that runs at double, regular or half speed, their blood glucose levels rise and fall with the perceived passing of time, rather than the actual passing of time. Alia Crum at Stanford has shown that when people drink identical milkshakes labelled as \u201chigh-calorie\u201d or \u201cdiet\u201d, levels of the \u201chunger hormone\u201d ghrelin drop three times faster after consuming the drink they believed<em> <\/em>would make them fuller faster.<\/p>\n<p class=\"dcr-130mj7b\">Animal studies go further still, mapping out the chain of events that link activity in the brain to sometimes dramatic effects in the body. Asya Rolls from the Technion-Israel Institute of Technology and colleagues have shown that activating specific brain areas in mice triggers changes to the immune system, which can then speed the recovery from heart attacks or slow the growth of cancer. Writing in Nature Communications, they say \u201cthese findings introduce a physiological mechanism whereby the patient\u2019s psychological state can impact anti-tumour immunity and cancer progression\u201d. They\u2019re not saying that negative thinking can worsen cancer, or that positive thinking can cure it \u2013 but they are saying there\u2019s a link between neural activity and disease that deserves further exploration.<\/p>\n<p class=\"dcr-130mj7b\">Four hundred years ago, the French philosopher Ren\u00e9 Descartes proposed that mind and body are separate, non-interacting entities. It spawned the dogma of Cartesian dualism and our modern medical model that still defaults to the premise that physical symptoms must have physical roots. While this may be true sometimes, it\u2019s not true all<em> <\/em>the time. The work of Rolls and others hints at deeper layers of complexity.<\/p>\n<p class=\"dcr-130mj7b\">I believe that if we truly want to be well, it\u2019s important first to understand the many ways that we become ill. The nocebo effect \u2013 underestimated and overlooked \u2013 is a key part of this puzzle.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For his last birthday, I gave my husband a monthly beer box subscription. While he saw it as a generous and delicious present, it spawned a mischievous idea on my part. One evening, as I watched him drain the last bottle, I opened my email. \u201cWe\u2019ve just had a message from the beer people,\u201d I<\/p>\n","protected":false},"author":1,"featured_media":49204,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[1023,7946,13721,4008,6419,24458,7947,1664,3787],"class_list":{"0":"post-49203","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-health","8":"tag-effect","9":"tag-helen","10":"tag-husband","11":"tag-ill","12":"tag-immune","13":"tag-nocebo","14":"tag-pilcher","15":"tag-power","16":"tag-words"},"_links":{"self":[{"href":"https:\/\/naijaglobalnews.org\/index.php?rest_route=\/wp\/v2\/posts\/49203","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/naijaglobalnews.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/naijaglobalnews.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/naijaglobalnews.org\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/naijaglobalnews.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=49203"}],"version-history":[{"count":0,"href":"https:\/\/naijaglobalnews.org\/index.php?rest_route=\/wp\/v2\/posts\/49203\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/naijaglobalnews.org\/index.php?rest_route=\/wp\/v2\/media\/49204"}],"wp:attachment":[{"href":"https:\/\/naijaglobalnews.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=49203"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/naijaglobalnews.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=49203"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/naijaglobalnews.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=49203"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}