{"id":43985,"date":"2026-02-08T02:24:22","date_gmt":"2026-02-08T02:24:22","guid":{"rendered":"https:\/\/naijaglobalnews.org\/?p=43985"},"modified":"2026-02-08T02:24:22","modified_gmt":"2026-02-08T02:24:22","slug":"why-has-food-become-another-joyless-way-to-self-optimise-emma-beddington","status":"publish","type":"post","link":"https:\/\/naijaglobalnews.org\/?p=43985","title":{"rendered":"Why has food become another joyless way to self-optimise? | Emma Beddington"},"content":{"rendered":"<p>\n<\/p>\n<p class=\"dcr-130mj7b\"><span style=\"color:var(--drop-cap);font-weight:300\" class=\"dcr-15rw6c2\">T<\/span>he crisis point came with the sea moss. Or perhaps the hemp protein powder? Certainly, when I started adding goose-poo-coloured dust to my breakfast, the unease I have been feeling around food culture deepened. Turning an already drab meal (plain vegan yoghurt, enough seeds to kill a gerbil) into what looked, and tasted, like mud felt more like self-harm than self-care. But, no, what pushed me over the edge was the tiny \u00a32 Marks &amp; Spencer sea moss shot. Sorry, not just sea moss: \u201cHigh-quality red algae sea moss \u2026 high in iodine, vitamins C, B1, B6 and B12.\u201d It was blue and tasted awful, with hints of bubble bath. Of course it did \u2013 I\u2019m not a limpet; I\u2019m not supposed to consume sea moss!<\/p>\n<p class=\"dcr-130mj7b\">When did food become medicine? There\u2019s all the pseudoscientific supplementary stuff, but even normal food has started to feel functional, mere units of nutrition. A tally runs in my head of things I \u201cneed\u201d to eat: am I getting enough oats, beans, leafy greens? What about nuts? I cut back on crisps to cram more nuts in and chuck tofu into everything, because neglecting protein is the worst crime a middle-aged woman can commit. I\u2019m not sure I remember what I actually enjoy eating any more. I\u2019m certain no one on earth enjoys eating flaxseeds \u2013 they have all the personality of polystyrene packaging chips \u2013 but I choke them down daily, for my cholesterol and gut health.<\/p>\n<p class=\"dcr-130mj7b\">If this were just my neurosis, it wouldn\u2019t matter, but it\u2019s where we are in affluent corners of the west, not eating, but hitting our macros, catching micro-nutrients like we are Pok\u00e9mon, fibremaxxing and recolonising our microbiome. TikTok is suggesting people drink a daily slurry of chia seeds, and the algorithm repeatedly offers me lion\u2019s mane snacks and prebiotic drinks promising \u201cglowing skin, a stronger immune system &amp; flourishing microbiome\u201d. Supermarket shelves have filled with GLP-1-friendly \u201cnutrient dense\u201d products; protein grams appear in shouty capital letters on yoghurt pots.<\/p>\n<p class=\"dcr-130mj7b\">The final boss of this functional, anhedonic eating is nutritionally optimised slop you don\u2019t even need to chew. The New York Times recently explored aspirational meal replacements, including, bleakly, something called \u201cliquid salad\u201d \u2013 13 fruits and vegetables blended into a baby-food-style pouch. And a newsletter I read recommended a green supplement called AG1 (\u201c70+ high-quality ingredients \u2013 vitamins, minerals, botanicals and bacterial cultures\u201d). Eager for further dietary optimisation, I clicked: it\u2019s \u00a359 for your first month\u2019s supply. My son and his housemates were ahead of the curve a few years ago when they experimentally tried living off that bro-goo Huel. \u201cThat\u2019s so depressing!\u201d I remember saying in horror, but they claimed it was fine; it was nice, even, \u201cnot having to think about food\u201d.<\/p>\n<p class=\"dcr-130mj7b\">I get that. The \u201cthinking about\u201d healthy eating itself feels unhealthy, verging on all-consuming. A twentysomething man I know told me he knows the protein content of every food, which conjures the spectre of the generations of women unable to erase calorie counts from their brains. We\u2019re making food a source of anxiety, not enjoyment. It\u2019s a luxury problem \u2013 many people can\u2019t access the basic building blocks of a decent diet (in 2024, the Trussell Trust reported 14.1 million people in the UK lived in food insecure households). But, for those with means, dietary neurosis is whipped up and egged on by companies and influencers, convincing us we need \u201cimmunity shots\u201d, \u201cbrain food\u201d packs and protein bars.<\/p>\n<p class=\"dcr-130mj7b\">Food can be medicine, or the opposite. We\u2019ve learned amazing things about the relationship between the gut microbiome and our health and learn more every year; we need to drill down on the role of diet in the alarming rates of colon cancer in young people and work out how to regulate ultra-processed foods (disproportionately consumed in deprived communities). But you can\u2019t cheat death with chia seeds, and by trying, we aren\u2019t nourishing other parts of ourselves. We\u2019re neglecting pleasure, which gives life its flavour.<\/p>\n<p class=\"dcr-130mj7b\">Could we stop seeing eating as another way to self-optimise and remember it\u2019s a daily joy? With Lent coming up, I\u2019ve decided to observe what I\u2019m calling \u201canti-Lent\u201d. I\u2019ll be giving up consuming anxiety-inducing nutritional content and instead eating food I love every day. It definitely won\u2019t include sea moss.<\/p>\n<p class=\"dcr-130mj7b\"><span data-dcr-style=\"bullet\"\/> Emma Beddington is a Guardian columnist<\/p>\n<p><script async src=\"\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The crisis point came with the sea moss. Or perhaps the hemp protein powder? Certainly, when I started adding goose-poo-coloured dust to my breakfast, the unease I have been feeling around food culture deepened. Turning an already drab meal (plain vegan yoghurt, enough seeds to kill a gerbil) into what looked, and tasted, like mud<\/p>\n","protected":false},"author":1,"featured_media":43986,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[12118,6034,1725,22913,22914],"class_list":{"0":"post-43985","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-health","8":"tag-beddington","9":"tag-emma","10":"tag-food","11":"tag-joyless","12":"tag-selfoptimise"},"_links":{"self":[{"href":"https:\/\/naijaglobalnews.org\/index.php?rest_route=\/wp\/v2\/posts\/43985","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/naijaglobalnews.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/naijaglobalnews.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/naijaglobalnews.org\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/naijaglobalnews.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=43985"}],"version-history":[{"count":0,"href":"https:\/\/naijaglobalnews.org\/index.php?rest_route=\/wp\/v2\/posts\/43985\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/naijaglobalnews.org\/index.php?rest_route=\/wp\/v2\/media\/43986"}],"wp:attachment":[{"href":"https:\/\/naijaglobalnews.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=43985"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/naijaglobalnews.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=43985"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/naijaglobalnews.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=43985"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}