{"id":40035,"date":"2026-01-02T15:38:33","date_gmt":"2026-01-02T15:38:33","guid":{"rendered":"https:\/\/naijaglobalnews.org\/?p=40035"},"modified":"2026-01-02T15:38:33","modified_gmt":"2026-01-02T15:38:33","slug":"we-were-missing-in-the-conversation-how-zack-polanski-hit-on-plan-to-beat-reform-at-their-own-game-zack-polanski","status":"publish","type":"post","link":"https:\/\/naijaglobalnews.org\/?p=40035","title":{"rendered":"\u2018We were missing in the conversation\u2019: how Zack Polanski hit on plan to beat Reform at their own game | Zack Polanski"},"content":{"rendered":"<p>\n<\/p>\n<p class=\"dcr-130mj7b\"><span style=\"color:var(--drop-cap);font-weight:700\" class=\"dcr-15rw6c2\">Z<\/span>ack Polanski finally decided to stand as the Greens\u2019 leader, he says, after witnessing the party being eclipsed by Reform in last May\u2019s local elections across England, and realising that British politics had changed for good.<\/p>\n<p class=\"dcr-130mj7b\">While the Greens made yet more steady gains, Reform won nearly 700 councillors from a standing start. As deputy leader, it was Polanski\u2019s job to speak to losing candidates to both offer consolation and ask what lessons could be learned.<\/p>\n<p class=\"dcr-130mj7b\">\u201cThe ground game was as solid and as effective as it could be,\u201d he told the Guardian. \u201cWhere they felt we were missing was in the national conversation. Reform was this new beast that had clearly dominated the air game. I realised we needed to match that.\u201d<\/p>\n<p class=\"dcr-130mj7b\">Soon after the local elections, Polanski announced his candidacy, promising to shake up the party with a Reform-like dose of what he called \u201ceco-populism\u201d, a phrase he made up on the spot in an interview launching the campaign and which became its unofficial slogan.<\/p>\n<p class=\"dcr-130mj7b\">Four months after he became leader, membership of the Greens in England and Wales has shot up from about 70,000 to well over 180,000, and poll ratings have risen such that a handful have shown the Greens above the Liberal Democrats and even Labour.<\/p>\n<p class=\"dcr-130mj7b\">This is uncharted territory for a party that had specialised in the patient long game, building up networks of councillors before challenging for parliamentary seats.<\/p>\n<p class=\"dcr-130mj7b\">Even senior Green members who were sceptical about his candidacy now credit Polanski for boosting the party\u2019s profile \u2013 as well as his own.<\/p>\n<p class=\"dcr-130mj7b\">A year ago, Polanski was a member of the London assembly who was barely known outside the party despite being its deputy leader. But since trouncing two of the party\u2019s MPs, Adrian Ramsay and Ellie Chowns, in the leadership contest, he is everywhere; on the airwaves and on social media. He also has his own podcast that he says has a million listens a month.<\/p>\n<p class=\"dcr-130mj7b\">Even sitting at the very back of a cafe in north-east London, Polanski is recognised. If he walks in the area on his own, \u201cwithin about 30 seconds someone will come and lobby me about something\u201d, he says.<\/p>\n<p class=\"dcr-130mj7b\">Polanski appreciates that such approaches are to be welcomed, particularly for a party which has traditionally struggled to get attention.<\/p>\n<p class=\"dcr-130mj7b\">Amid all his other tasks as leader, he tries to spend an hour every day replying to people who message him on social media. Why? Because many of them are new supporters, who then eagerly share his reply with family and friends, setting off, he hopes, a domino effect of enthusiasm and activism.<\/p>\n<p class=\"dcr-130mj7b\">\u201cI\u2019ve gone around the country and bumped into people where that was the beginning of their journey, and who now have an important role in their local party,\u201d he says. \u201cAnd it started with that first engagement.\u201d<\/p>\n<p><span class=\"dcr-1inf02i\"><\/span><span class=\"dcr-1qvd3m6\">Polanski appreciates his personal importance to the party\u2019s transformation.<\/span> Photograph: Linda Nylind\/The Guardian<\/p>\n<p class=\"dcr-130mj7b\">Rising membership numbers are mainly a source of bragging rights for other parties, but for the perennially cash-strapped Greens it has brought a welcome surge of income. This has been supplemented by crowdfunders, with one Christmas-themed video that Polanski fronted raising \u00a3260,000.<\/p>\n<p class=\"dcr-130mj7b\">It is all relatively small-time in a world where Reform can receive \u00a39m from a single wealthy donor, but Polanski says it is an advantage.<\/p>\n<p class=\"dcr-130mj7b\">\u201cWe really require that membership surge for funding, because the vast, vast majority of our finances come from regular donations from members,\u201d he says. \u201cThat\u2019s an important principle, because that frees you up to never have a vested interest, never have someone that you\u2019re beholden to.\u201d<\/p>\n<p class=\"dcr-130mj7b\">It is allowing the party to recruit more staff, with a planned increase of nearly 80% in paid personnel this year including a senior communications aide for Polanski, who writes all his social media posts as well as replying to messages. \u201cIt\u2019s been really bad for my reading life,\u201d he says.<\/p>\n<p class=\"dcr-130mj7b\">The next 12 months will bring two significant challenges, one shorter term, the other more structural. The first involves May\u2019s local elections in England and for the Senedd in Wales, while the Scottish Greens fight their own campaign for Holyrood.<\/p>\n<p class=\"dcr-130mj7b\">Polanski\u2019s arm of the party is forecast to make large gains in London. It has never before held a Senedd seat, but polls suggest a tally of up to three, potentially giving the Greens the balance of power.<\/p>\n<p class=\"dcr-130mj7b\">At the same time, the party has to finesse a programme for the next general election, one that will not only attract much more scrutiny than ever before, but that will be drawn up without the big parties\u2019 retinue of thinktanks and other policy specialists.<\/p>\n<p class=\"dcr-130mj7b\">\u201cIncreasingly, experts in all fields are offering their services or advice, and that\u2019s something I do want to lean into, not just for me, but for the party more generally,\u201d Polanski says.<\/p>\n<p class=\"dcr-130mj7b\">\u201cPeople rightly want to know, beyond the principles, what do these practical policies look like and how we pay for them? I think they\u2019re all legitimate questions. I think it\u2019s also a legitimate answer that we\u2019re three or four years away from a general election.\u201d<\/p>\n<p class=\"dcr-130mj7b\">Would he do it all again? Polanski says he has no regrets.<\/p>\n<p class=\"dcr-130mj7b\">\u201cIt\u2019s been amazing. When I was first elected as leader, Sadiq Khan [the London mayor] said he had not seen a politician enjoy a campaign quite so much. And I think that\u2019s continued.<\/p>\n<p class=\"dcr-130mj7b\">\u201cThere are definitely days that are less enjoyable than others, particularly personal attacks on my loved ones or my family, but actually, 99% of the time, it\u2019s the most privileged, wonderful position to be in, and I\u2019m loving every second.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zack Polanski finally decided to stand as the Greens\u2019 leader, he says, after witnessing the party being eclipsed by Reform in last May\u2019s local elections across England, and realising that British politics had changed for good. While the Greens made yet more steady gains, Reform won nearly 700 councillors from a standing start. As deputy<\/p>\n","protected":false},"author":1,"featured_media":40036,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48],"tags":[103,3788,413,70,100,1436,11440,838,15434],"class_list":{"0":"post-40035","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-politics","8":"tag-beat","9":"tag-conversation","10":"tag-game","11":"tag-hit","12":"tag-missing","13":"tag-plan","14":"tag-polanski","15":"tag-reform","16":"tag-zack"},"_links":{"self":[{"href":"https:\/\/naijaglobalnews.org\/index.php?rest_route=\/wp\/v2\/posts\/40035","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/naijaglobalnews.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/naijaglobalnews.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/naijaglobalnews.org\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/naijaglobalnews.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=40035"}],"version-history":[{"count":0,"href":"https:\/\/naijaglobalnews.org\/index.php?rest_route=\/wp\/v2\/posts\/40035\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/naijaglobalnews.org\/index.php?rest_route=\/wp\/v2\/media\/40036"}],"wp:attachment":[{"href":"https:\/\/naijaglobalnews.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=40035"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/naijaglobalnews.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=40035"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/naijaglobalnews.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=40035"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}