\n<\/p>\n
\n\tNetflix is attempting to make more big moves into the podcasting space.\u00a0<\/p>\n
\n\tThe streamer has sent out dozens of requests to agents at WME, UTA and CAA in an attempt to sign on more video podcasters, sources familiar with the matter tell The Hollywood Reporter<\/em>.<\/p>\n \n\t\u201cSounds like they\u2019re making a big push for Q1,\u201d says an agency source. Netflix wants to have a library of known shows when they launch video podcasts on the platform in early 2026, sources add. <\/p>\n \n\tThis comes as iHeartMedia is in talks to license some or all of its video podcasts to Netflix, Bloomberg reported on Monday. Any deal with iHeart would involve talent management like the agencies.<\/p>\n All of this follows Netflix\u2019s first major podcasting deal with Spotify last month, as it seeks to rival its main competitor YouTube in the video podcast boom.\u00a0<\/p>\n \n\tNetflix declined to comment on the agency outreach. iHeartMedia also declined to comment.<\/p>\n \n\tStill, iHeartMedia investors appeared to rally around the idea as shares were skyrocketing close to 30 percent Tuesday, after the report, bringing iHeartMedia shares to levels not seen since August 2023. Popular iHeartMedia titles include Las Culturistas<\/em>, Jay Shetty Podcast <\/em>and Stuff You Should Know.<\/em><\/p>\n \n\tNetflix announced a partnership with Spotify in October for a select number of video podcasts from Spotify Studios and The Ringer, including The Bill Simmons Podcast, The Zach Lowe Show, The McShay Show, The Rewatchables <\/em>and Conspiracy Theories<\/em>.<\/p>\n \n\tNetflix co-CEO Ted Sarandos had floated the idea of bringing video podcasts to the platform in April 2025, citing their popularity and saying the company is\u201cconstantly looking at all different types of content and content creators.\u201d \u00a0The move also helps Netflix compete with YouTube, which has been the preferred home for video podcasts.\u00a0<\/p>\n \n\t\u201cAs the popularity of video podcasts grow, I suspect you\u2019ll see some of them find their way to Netflix,\u201d Sarandos said at the time.\u00a0<\/p>\n \n\tAsked about the partnership on Spotify\u2019s earnings call Tuesday, CEO Daniel Ek referred to Spotify as a \u201cdistribution hub\u201d for creators, and believed it would lead to net incremental usage on Spotify.<\/p>\n \n\t\u201cWe believe in being creator first. So what we think is that when the creator wins, we win, and as creators optimize to create their best shows and interviews, which is really what they\u2019re focused on, they wanted to syndicate to everywhere,\u201d Ek said. \u201cAnd we believe, of course, in helping them to reach audiences in as many places as possible, which is consistent with our core philosophy on being creator first. And also, of course, to help them monetize as much as possible.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":" Netflix is attempting to make more big moves into the podcasting space.\u00a0 The streamer has sent out dozens of requests to agents at WME, UTA and CAA in an attempt to sign on more video podcasters, sources familiar with the matter tell The Hollywood Reporter. \u201cSounds like they\u2019re making a big push for Q1,\u201d says<\/p>\n","protected":false},"author":1,"featured_media":32205,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54],"tags":[2176,274,3740,1092,3152,94],"class_list":{"0":"post-32204","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-entertainment","8":"tag-bigger","9":"tag-netflix","10":"tag-podcasts","11":"tag-push","12":"tag-starts","13":"tag-video"},"_links":{"self":[{"href":"https:\/\/naijaglobalnews.org\/index.php?rest_route=\/wp\/v2\/posts\/32204","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/naijaglobalnews.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/naijaglobalnews.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/naijaglobalnews.org\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/naijaglobalnews.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=32204"}],"version-history":[{"count":0,"href":"https:\/\/naijaglobalnews.org\/index.php?rest_route=\/wp\/v2\/posts\/32204\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/naijaglobalnews.org\/index.php?rest_route=\/wp\/v2\/media\/32205"}],"wp:attachment":[{"href":"https:\/\/naijaglobalnews.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=32204"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/naijaglobalnews.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=32204"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/naijaglobalnews.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=32204"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}