\n<\/p>\n
\n\tFrom its upside-down signage to its \u201cBox Girl\u201d performance art and star-studded nights of debauchery, the Standard Hotel had one of the most outrageous reputations on the Sunset Strip.<\/p>\n
\n\tBuilt on the bones of the Thunderbird Motel (born 1962), it was purchased by Andre Balazs and remodeled into a millennial party palace, beckoning to budget scenesters far and wide from 1999 until its closure in 2021.<\/p>\n
\n\tNow hotelier Ian Schrager has arrived to resurrect the property, this time with a little polish and sophistication more representative of his personal brand. But price point accessibility, which was key to The Standard\u2019s success, will remain, as the hotel touts a motto of \u201cluxury for all.\u201d<\/p>\n
\n\tSeen for the first time here in photographs and room renderings, Public West Hollywood will debut in 2026, bookending the West Hollywood Edition, about a mile down the Strip, as Schrager\u2019s second L.A. hotel property.<\/p>\n
\n\tThis Public joins previous outposts in New York and Miami \u2014 a sleek, 137-key hideaway designed by Schrager in collaboration with British architect John Pawson.<\/p>\n
\t\t\t\t\tPublic West Hollywood room rendering<\/span><\/p>\n \t\t\t\t\t\t\t\t\tCourtesy of PUBLIC West Hollywood<\/p>\n \n\tThe beating heart of the hotel will remain the social-hub lobby, complemented by a lushly landscaped, 16,000 square-foot open-air rooftop terrace with 360-degree views of Los Angeles as well as a pool on the ground floor. Reservations will be live in early Jan. 2026 with an official opening coming in the spring.<\/p>\n \n\t\u201cThe Sunset Strip is the beating heart of Southern California,\u201d says Schrager. \u201cIt\u2019s the cultural center and a microcosm of the best that Los Angeles has to offer. It\u2019s like what Broadway is to New York City, Michigan Avenue is to Chicago and the Champs Elysee is to Paris \u2014 but with more possibilities and endless options.\u201d<\/p>\n \n\tHe teases a crowd of \u201dsophisticated, in-the-know, original, free-thinking and unique individuals. People from all walks of life, all ages and all genders, both rich and not so rich; people who share a common sensibility, common purpose and common attitude. It\u2019s not a demographic we are after but a spirit.\u201d<\/p>\n \n\tAs for dining and nightlife, the hotel will feature two restaurants and, yes, a dance floor to fill the void felt by Giorgio\u2019s, a decadent disco hideaway named for the Italian father of the genre, Giorgio Moroder. Having made his name as co-founder of New York\u2019s storied Studio 54, Schrager knows his way around a nightclub.<\/p>\n \n\t\u201cWe will be a hotel that has a new age nightclub,\u201d he tells The Hollywood Reporter<\/em>. \u201cIt will be glamorous, sophisticated and the equivalent of a sealed-off soundstage with an incomparable immersive sound you can feel as well as hear.\u201d<\/p>\n \n\tBut wait \u2014 there\u2019s more.<\/p>\n \n\t\u201cIt will not only be different than anything done before, it will be a completely unique and transformative experience \u2014 with no<\/em> flashing lights,\u201d Schrager continues. \u201cIndeed, we have to because we are in the music capital of the world! We will encourage, amongst other things, non-stop, hot, sweaty dancing.\u201d<\/p>\n \n\tAs for one consistent complaint heard muttered amid bleary-eyed guests of the former Standard, Schrager confirms the appropriate adjustments have been made.<\/p>\n \n\t\u201cYes, the rooms will be soundproofed,\u201d he says.<\/p>\n \t\t\t\t\tPublic West Hollywood room<\/span><\/p>\n \t\t\t\t\t\t\t\t\tCourtesy of PUBLIC West Hollywood<\/p>\n","protected":false},"excerpt":{"rendered":" From its upside-down signage to its \u201cBox Girl\u201d performance art and star-studded nights of debauchery, the Standard Hotel had one of the most outrageous reputations on the Sunset Strip. Built on the bones of the Thunderbird Motel (born 1962), it was purchased by Andre Balazs and remodeled into a millennial party palace, beckoning to budget<\/p>\n","protected":false},"author":1,"featured_media":32133,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54],"tags":[6527,830,5360,177,1550,2187],"class_list":{"0":"post-32132","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-entertainment","8":"tag-exclusive","9":"tag-hollywood","10":"tag-hotel","11":"tag-public","12":"tag-unveiled","13":"tag-west"},"_links":{"self":[{"href":"https:\/\/naijaglobalnews.org\/index.php?rest_route=\/wp\/v2\/posts\/32132","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/naijaglobalnews.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/naijaglobalnews.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/naijaglobalnews.org\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/naijaglobalnews.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=32132"}],"version-history":[{"count":0,"href":"https:\/\/naijaglobalnews.org\/index.php?rest_route=\/wp\/v2\/posts\/32132\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/naijaglobalnews.org\/index.php?rest_route=\/wp\/v2\/media\/32133"}],"wp:attachment":[{"href":"https:\/\/naijaglobalnews.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=32132"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/naijaglobalnews.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=32132"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/naijaglobalnews.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=32132"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}