\n<\/p>\n
\n\tJapan\u2019s anime industry reached an all-time high in 2024, climbing to JPY3.84 trillion ($25.25 billion) in total market value, according to data presented by the Association of Japanese Animations (AJA) at TIFFCOM, the market arm of the Tokyo International Film Festival.<\/p>\n
\n\tThe session, which also featured presentations by \u201cGodzilla\u201d studio Toho Global on its international strategy, the \u201cGundam\u201d franchise, and Annecy-winning feature \u201cChaO\u201d \u2014 which is also screening at the Tokyo festival \u2014 underscored how anime continues to drive Japan\u2019s expanding global content economy.<\/p>\n
\n\tOverseas revenues surged 26% year-on-year to JPY2.17 trillion ($14.27 billion), while local earnings rose 2.8% to JPY1.67 trillion ($10.98 billion). This marks the second-highest annual growth rate on record after 2019\u2019s 15.3% increase.<\/p>\n
\n\tAJA chair Kazuko Ishikawa, who is also president of Nippon Animation, said anime has become a core pillar of Japan\u2019s cultural and economic exports. She added that the association aims to further improve industry conditions so that creators and studios can continue producing high-quality works that resonate with audiences worldwide.<\/p>\n
\n\tThe upcoming Anime Industry Report 2025, set for publication in December, divides the market into two key sectors: the broad \u201canime industry market,\u201d which estimates total consumer spending across anime-related goods and licensing, and the narrower \u201canime production market,\u201d which tracks studio revenues.<\/p>\n
\n\tThe production-side market also set a record in 2024, rising 9.1% year-on-year to JPY466.2 billion ($3.06 billion). Overseas business contributed JPY118.8 billion ($781 million) \u2014 still a smaller share overall, but growing steadily year by year.<\/p>\n
\n\t\u201cThe overseas market now far exceeds local revenues, and the gap will only widen,\u201d said Masahiko Hasegawa, editor-in-chief of the AJA report. \u201cGrowth today includes bundled contracts that span theatrical, streaming, merchandising, and event rights \u2014 not just content distribution.\u201d<\/p>\n
\n\tAJA data indicates that overseas anime revenues overtook domestic earnings in 2023 for the first time since the pandemic, and that the gap widened dramatically in 2024. The International Otaku Events Association now lists 136 anime-related events in 51 countries and regions, reinforcing the genre\u2019s global momentum.<\/p>\n
\n\tJapan\u2019s government continues to position anime and related media \u2014 including film, games, manga, and music \u2014 as a strategic core industry. Under its revised Cool Japan initiative, the national goal is to triple overseas content sales to JPY20 trillion ($131.4 billion) by 2033, from approximately JPY5.8 trillion ($38 billion) in 2024.<\/p>\n
\n\tAJA forecasts that future growth will not only come from distribution and theatrical revenues but from exporting Japan\u2019s entire anime ecosystem, including merchandise tie-ins, retail campaigns, and cross-media collaborations.<\/p>\n
\n\t\u201cAnime is no longer just storytelling,\u201d said Hasegawa. \u201cIt\u2019s a full cultural economy \u2014 and that economy is rapidly going global.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
Japan\u2019s anime industry reached an all-time high in 2024, climbing to JPY3.84 trillion ($25.25 billion) in total market value, according to data presented by the Association of Japanese Animations (AJA) at TIFFCOM, the market arm of the Tokyo International Film Festival. The session, which also featured presentations by \u201cGodzilla\u201d studio Toho Global on its international<\/p>\n","protected":false},"author":1,"featured_media":31487,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54],"tags":[2307,5253,710,4238,1123,102,3346,306,1099],"class_list":{"0":"post-31486","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-entertainment","8":"tag-anime","9":"tag-billion","10":"tag-boom","11":"tag-driven","12":"tag-global","13":"tag-hits","14":"tag-japans","15":"tag-market","16":"tag-record"},"_links":{"self":[{"href":"https:\/\/naijaglobalnews.org\/index.php?rest_route=\/wp\/v2\/posts\/31486","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/naijaglobalnews.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/naijaglobalnews.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/naijaglobalnews.org\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/naijaglobalnews.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=31486"}],"version-history":[{"count":0,"href":"https:\/\/naijaglobalnews.org\/index.php?rest_route=\/wp\/v2\/posts\/31486\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/naijaglobalnews.org\/index.php?rest_route=\/wp\/v2\/media\/31487"}],"wp:attachment":[{"href":"https:\/\/naijaglobalnews.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=31486"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/naijaglobalnews.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=31486"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/naijaglobalnews.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=31486"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}