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Ontario to stop running advertisement featuring voice of US President Ronald Reagan saying that trade tariffs were a bad idea.<\/em><\/p>\n Published On 25 Oct 2025<\/span>25 Oct 2025<\/span><\/p>\n Click here to share on social media<\/p>\n share2<\/p>\n The Canadian province of Ontario has said it will pull an anti-tariff advertisement featuring former United States President Ronald Reagan\u2019s voice, which prompted current US leader Donald Trump to scrap all trade talks with Canada.<\/p>\n Trump announced on his Truth Social network on Thursday that he had \u201cterminated\u201d all negotiations with Canada over what he called the \u201cfake\u201d advertising campaign that he said misrepresented fellow Republican President Reagan.<\/p>\n list of 4 items<\/span>end of list<\/span><\/p>\n Less than 24 hours later, Ontario\u2019s Premier Doug Ford said he was suspending the advertisement after talking to Canadian Prime Minister Mark Carney about the spiralling row with Washington.<\/p>\n \u201cIn speaking with Prime Minister Carney, Ontario will pause its US advertising campaign effective Monday so that trade talks can resume,\u201d Ford said in a post on X.<\/p>\n Ford added, however, that he had told his team to keep airing the advertisement during two baseball World Series games this weekend, in which Canada\u2019s Toronto Blue Jays will face the Los Angeles Dodgers.<\/p>\n The advertisement used quotes from a radio address on trade that Reagan delivered in 1987, in which he warned against ramifications that he said high tariffs on foreign imports could have on the US economy.<\/p>\n Reagan is heard in the advertisement saying that \u201chigh tariffs inevitably lead to retaliation by foreign countries and the triggering of fierce trade wars\u201d, a quote that matches a transcript of his speech on the Ronald Reagan Presidential Library\u2019s website.<\/p>\n Our intention was always to initiate a conversation\u00a0about the kind of economy that Americans want to build and the impact of tariffs on workers and businesses. We’ve achieved our goal, having reached U.S. audiences at the highest levels.\u00a0I’ve directed my team to keep putting our\u2026<\/p>\n \u2014 Doug Ford (@fordnation) October 24, 2025<\/a><\/p>\n \u00a0<\/p>\n The Ronald Reagan Foundation wrote on X on Thursday that the Ontario government had used \u201cselective audio and video\u201d and that it was reviewing its legal options.<\/p>\n An Al Jazeera analysis of the words used in the advertisement found that while it spliced together different parts of the 1987 speech by Reagan, it also appeared sincere to the meaning of Reagan\u2019s message: that tariffs, if wielded as an economic weapon, must be used only sparingly and for a short time, or they can hurt Americans.<\/p>\n President Trump did not immediately react to the Ontario premier\u2019s decision to pull the advertisement.<\/p>\n White House Deputy Chief of Staff Stephen Miller told reporters that Trump had made his \u201cextreme displeasure\u201d known and was expected to respond later to news of the advertisement\u2019s impending removal.<\/p>\n A senior US official said that Trump would probably encounter Carney at a dinner on the sidelines of an Asia-Pacific Economic Cooperation (APEC) summit in South Korea on Wednesday.<\/p>\n \u201cThey will likely see each other,\u201d the official told the AFP news agency.<\/p>\n In his original social media post announcing the launch of the advertising campaign featuring Reagan\u2019s voice, Ontario\u2019s Ford says, \u201cUsing every tool we have, we\u2019ll never stop making the case against American tariffs on Canada.\u201d<\/p>\n It\u2019s official: Ontario\u2019s new advertising campaign in the U.S. has launched.\u00a0<\/p>\n Using every tool we have, we\u2019ll never stop making the case against American tariffs on Canada. The way to prosperity is by working together.<\/p>\n Watch our new ad. pic.twitter.com\/SgIVC1cqMJ<\/a><\/p>\n \u2014 Doug Ford (@fordnation) October 16, 2025<\/a><\/p>\nRecommended Stories <\/h2>\n