\n<\/p>\n
\n\tSAG-AFTRA has unveiled the launch of the union\u2019s Verticals Agreement, a new media contract created for the needs of serialized micro and vertical dramas.\u00a0<\/p>\n
\n\tThe agreement will cover various productions with budgets under $300,000, and offer protections and flexibility for creators, actors, and producers in SAG-AFTRA.\u00a0<\/p>\n
\n\t\u201cWe\u2019re thrilled to introduce an agreement that reflects the way today\u2019s audiences consume content while ensuring performers are protected and supported. This agreement works for the realities of these productions \u2014 their pace, their budgets, and their creative ambitions, while upholding the union\u2019s core standards of actor protections,\u201d said Chief Negotiator and National Executive Director Duncan Crabtree-Ireland in a press release. \u201cVerticals are more than just a new format, they open up more opportunities for new stories to be told, reaching new audiences every single day.\u201d<\/p>\n
\n\t\u201cOur members are always on the lookout for good work opportunities. As technology develops and our industry looks for creative ways to engage audiences, new formats emerge,\u201d said Crabtree-Ireland. \u201cSAG-AFTRA perceives the advent of so-called \u201cverticals\u201d as an exciting new space. This fast-evolving format is catching on and we are here to support our performers as they pursue their craft and engage this new business model. By offering a contract that is tailored to the unique needs of these projects, our union is meeting the moment. As the business of verticals experiences substantial growth, so too will our relationship with the producers.\u201d<\/p>\n
\n\tVariety<\/em> reported last month that microdramas generated $819 million in revenues in 2024, with revenues projected to climb to $3.8 billion by decade\u2019s end. In China, microdrama revenues are expected to surpass theatrical box office this year.<\/p>\n \n\tThe vertical agreement will be available later this month for members in the SAG-AFTRA union.<\/p>\n","protected":false},"excerpt":{"rendered":" SAG-AFTRA has unveiled the launch of the union\u2019s Verticals Agreement, a new media contract created for the needs of serialized micro and vertical dramas.\u00a0 The agreement will cover various productions with budgets under $300,000, and offer protections and flexibility for creators, actors, and producers in SAG-AFTRA.\u00a0 \u201cWe\u2019re thrilled to introduce an agreement that reflects the<\/p>\n","protected":false},"author":1,"featured_media":27868,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54],"tags":[5520,1372,16594,12915,6081],"class_list":{"0":"post-27867","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-entertainment","8":"tag-agreement","9":"tag-launches","10":"tag-microdramas","11":"tag-sagaftra","12":"tag-vertical"},"_links":{"self":[{"href":"https:\/\/naijaglobalnews.org\/index.php?rest_route=\/wp\/v2\/posts\/27867","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/naijaglobalnews.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/naijaglobalnews.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/naijaglobalnews.org\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/naijaglobalnews.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=27867"}],"version-history":[{"count":0,"href":"https:\/\/naijaglobalnews.org\/index.php?rest_route=\/wp\/v2\/posts\/27867\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/naijaglobalnews.org\/index.php?rest_route=\/wp\/v2\/media\/27868"}],"wp:attachment":[{"href":"https:\/\/naijaglobalnews.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=27867"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/naijaglobalnews.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=27867"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/naijaglobalnews.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=27867"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}