\n<\/p>\n
\n\tWestEnd Films has strengthened its international sales, production and marketing operations with the appointment of two senior executives, reflecting the company\u2019s continued growth and strategic expansion.<\/p>\n
\n\tNeta Rena Mor joins as head of television, co-production and IP, where she will oversee sales, IP and co-productions across WestEnd\u2019s expanding television slate. Lucie Braverman joins as head of marketing and publicity, leading the global marketing, publicity, and festival strategies for the company\u2019s diverse portfolio of film and TV projects.<\/p>\n
\n\tThese appointments reflect WestEnd\u2019s ambition for the future, the company said, with a specific focus on enhancing the company\u2019s position in the international television market and expanding its presence in North America, with Braverman based in New York City. <\/p>\n
\n\tBraverman\u2019s hire \u201cunderscores the company\u2019s commitment to amplifying its footprint in the United States, fostering deeper ties with U.S. distributors, filmmakers, and media, while continuing to broaden its global reach.\u201d<\/p>\n
\n\tMor\u2019s appointment is part of WestEnd\u2019s strategic drive to \u201cbuild a robust and diversified TV business, positioning the company for long-term success in a rapidly evolving global market.\u201d<\/p>\n
\n\tMor began her career at WestEnd Films as sales and acquisitions executive, working on acclaimed titles including \u201cUna\u201d by Benedict Andrews, starring Rooney Mara, \u201cGreen Room\u201d by Jeremy Saulnier, and the Academy Award-nominated \u201cThe Breadwinner.\u201d<\/p>\n
\n\tFrom 2018 to 2025, she served as senior manager of international co-production and distribution at HOT, leading broadcaster internationally known for \u201cIn Treatment\u201d and \u201cEuphoria\u201d (both adapted by HBO). In this role, she spearheaded global partnerships and brought local storytelling to worldwide platforms.<\/p>\n
\n\tMor oversaw co-productions and acquisitions such as \u201cBorders\u201d (Netflix\/ZDF), \u201cLosing Alice\u201d (Apple TV+), \u201cThe Dreamers\u201d (Sundance Now), and \u201cBad Boy\u201d (Netflix). She is also an executive producer on the Netflix original \u201cFrench Lover,\u201d starring Omar Sy.<\/p>\n
\n\tBraverman began her career at Studiocanal in Paris before joining WestEnd in 2014. During her tenure, she rose to head of marketing and contributed to global campaigns for acclaimed films including Academy Award nominees \u201cThe Breadwinner\u201d and \u201cSong of the Sea,\u201d \u201cGreen Room,\u201d \u201cClose\u201d (Netflix), \u201cMr. Jones\u201d and HBO Max series \u201cValley of Tears.\u201d <\/p>\n
\n\tIn 2021, Braverman joined Universal Pictures Content Group as senior global product manager, where she oversaw global distribution releases and 360\u00b0 marketing campaigns for a wide range of titles, from Amblin Partners\u2019 horror \u201cCome Play\u201d to Ley Line Entertainment\u2019s \u201cBrian Wilson: Long Promised Road\u201d and Ridley Scott Creative Group\u2019s \u201cKipchoge: The Last Milestone.\u201d Most recently, she served as director of marketing, brand and creative for Hudson Yards Experiences.<\/p>\n
\n\t\u201cWe are delighted to welcome Neta and Lucie back to the WestEnd team,\u201d said Maya Amsellem, managing director of WestEnd Films. \u201cNeta\u2019s sales expertise and strong industry relationships, combined with Lucie\u2019s creative vision and global marketing experience, bring a fantastic combination of skills to our team. We are excited about the opportunities ahead as we continue to deliver exceptional films and TV series to audiences worldwide.\u201d<\/p>\n
\n\t\u201cI\u2019m thrilled to rejoin WestEnd, whose vision and creativity I\u2019ve respected for years,\u201d said Neta Rena Mor. \u201cI look forward to developing new collaborations and driving the growth of our exceptional TV lineup.\u201d<\/p>\n
\n\tBraverman added, \u201cI\u2019m excited to reunite with Maya and the WestEnd team. I look forward to expanding our U.S. presence and creating impactful marketing campaigns that connect our incredible films and TV series to audiences across the world.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
WestEnd Films has strengthened its international sales, production and marketing operations with the appointment of two senior executives, reflecting the company\u2019s continued growth and strategic expansion. Neta Rena Mor joins as head of television, co-production and IP, where she will oversee sales, IP and co-productions across WestEnd\u2019s expanding television slate. Lucie Braverman joins as head<\/p>\n","protected":false},"author":1,"featured_media":26719,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54],"tags":[574,7189,4331,1056,242,1905,1779,16014],"class_list":{"0":"post-26718","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-entertainment","8":"tag-america","9":"tag-enhanced","10":"tag-expands","11":"tag-focus","12":"tag-north","13":"tag-team","14":"tag-television","15":"tag-westend"},"_links":{"self":[{"href":"https:\/\/naijaglobalnews.org\/index.php?rest_route=\/wp\/v2\/posts\/26718","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/naijaglobalnews.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/naijaglobalnews.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/naijaglobalnews.org\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/naijaglobalnews.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=26718"}],"version-history":[{"count":0,"href":"https:\/\/naijaglobalnews.org\/index.php?rest_route=\/wp\/v2\/posts\/26718\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/naijaglobalnews.org\/index.php?rest_route=\/wp\/v2\/media\/26719"}],"wp:attachment":[{"href":"https:\/\/naijaglobalnews.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=26718"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/naijaglobalnews.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=26718"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/naijaglobalnews.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=26718"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}