{"id":13764,"date":"2025-08-03T02:28:43","date_gmt":"2025-08-03T02:28:43","guid":{"rendered":"https:\/\/naijaglobalnews.org\/?p=13764"},"modified":"2025-08-03T02:28:43","modified_gmt":"2025-08-03T02:28:43","slug":"tim-cook-reportedly-tells-employees-apple-must-win-in-ai","status":"publish","type":"post","link":"https:\/\/naijaglobalnews.org\/?p=13764","title":{"rendered":"Tim Cook reportedly tells employees Apple &#8216;must&#8217; win in AI"},"content":{"rendered":"<p>\n<\/p>\n<p id=\"speakable-summary\" class=\"wp-block-paragraph\">Apple CEO Tim Cook held an hourlong all-hands meeting in which he told employees that the company needs to win in AI, according to Bloomberg\u2019s Mark Gurman.<\/p>\n<p class=\"wp-block-paragraph\">The meeting came after an earnings call in which Cook told investors and analysts that Apple would \u201csignificantly\u201d increase its AI investments. It seems he had a similar message for Apple employees, reportedly telling them, \u201cApple must do this. Apple will do this. This is sort of ours to grab.\u201d<\/p>\n<p class=\"wp-block-paragraph\">Despite launching a variety of AI-powered features in the past year under the Apple Intelligence umbrella, the company\u2019s promised upgrades to its voice assistant Siri have been significantly delayed. And Cook seemed to acknowledge that the company has fallen behind its competitors.<\/p>\n<p class=\"wp-block-paragraph\">\u201cWe\u2019ve rarely been first,\u201d he reportedly said. \u201cThere was a PC before the Mac; there was a smartphone before the iPhone; there were many tablets before the iPad; there was an MP3 player before iPod.\u201d But in his telling, that didn\u2019t stop Apple from inventing the \u201cmodern\u201d versions of those products.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apple CEO Tim Cook held an hourlong all-hands meeting in which he told employees that the company needs to win in AI, according to Bloomberg\u2019s Mark Gurman. The meeting came after an earnings call in which Cook told investors and analysts that Apple would \u201csignificantly\u201d increase its AI investments. It seems he had a similar<\/p>\n","protected":false},"author":1,"featured_media":13765,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[52],"tags":[3198,7442,3332,2183,272,6263,1259],"class_list":{"0":"post-13764","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-technology","8":"tag-apple","9":"tag-cook","10":"tag-employees","11":"tag-reportedly","12":"tag-tells","13":"tag-tim","14":"tag-win"},"_links":{"self":[{"href":"https:\/\/naijaglobalnews.org\/index.php?rest_route=\/wp\/v2\/posts\/13764","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/naijaglobalnews.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/naijaglobalnews.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/naijaglobalnews.org\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/naijaglobalnews.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=13764"}],"version-history":[{"count":0,"href":"https:\/\/naijaglobalnews.org\/index.php?rest_route=\/wp\/v2\/posts\/13764\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/naijaglobalnews.org\/index.php?rest_route=\/wp\/v2\/media\/13765"}],"wp:attachment":[{"href":"https:\/\/naijaglobalnews.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=13764"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/naijaglobalnews.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=13764"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/naijaglobalnews.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=13764"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}