\n<\/p>\n
Netflix has used artificial intelligence in one of its TV shows for the first time, in a move the streaming company\u2019s boss said would make films and programmes cheaper and of better quality.<\/p>\n
Ted Sarandos, a co-chief executive of Netflix, said the Argentinian science fiction series El Eternauta (The Eternaut) was the first it had made that involved using generative AI footage.<\/p>\n
\u201cWe remain convinced that AI represents an incredible opportunity to help creators make films and series better, not just cheaper,\u201d he told analysts on Thursday after Netflix reported its second-quarter results.<\/p>\n
He said the series, which follows survivors of a rapid and devastating toxic snowfall, involved Netflix and visual effects (VFX) artists using AI to show a building collapsing in Buenos Aires.<\/p>\n
\u201cUsing AI-powered tools, they were able to achieve an amazing result with remarkable speed and, in fact, that VFX sequence was completed 10 times faster than it could have been completed with traditional VFX tools and workflows,\u201d he said.<\/p>\n
He said the use of AI tools allowed Netflix to fund the show at a much lower cost than is typical for a big-budget production.<\/p>\n
\u201cThe cost of [the special effects without AI] just wouldn\u2019t have been feasible for a show in that budget,\u201d Sarandos said.<\/p>\n
The use of generative AI in the entertainment industry has sparked fears of job cuts, particularly in areas such as the production and special effects industry.<\/p>\n
In 2023, AI was a key sticking point in dual strikes by Hollywood actors and writers, which secured agreements to ensure the new technology stayed in the control of workers rather than being used to replace them.<\/p>\n
Sarandos said: \u201cThis is real people doing real work with better tools. Our creators are already seeing the benefits in production through pre-visualisation and shot planning work, and certainly visual effects. I think these tools are helping creators expand the possibilities of storytelling on screen, and that is endlessly exciting.\u201d<\/p>\n
His comments came after Netflix reported $11bn revenue for the quarter to the end of June, a 16% year-on-year increase.<\/p>\n
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Sign up to Business Today<\/span><\/p>\n Get set for the working day \u2013 we’ll point you to all the business news and analysis you need every morning<\/p>\n Privacy Notice: <\/strong>Newsletters may contain info about charities, online ads, and content funded by outside parties. For more information see our Privacy Policy. We use Google reCaptcha to protect our website and the Google Privacy Policy and Terms of Service apply.<\/span><\/p>\n after newsletter promotion<\/p>\n The company said its better-than-expected performance was boosted by the success of the third and final series of the Korean thriller Squid Game.<\/p>\n Netflix expects its small but fast-growing advertising business to \u201croughly double\u201d in size this year.<\/p>\n \u201cNetflix\u2019s better-than-expected quarter is a result of great content, increased pricing, and advertising momentum hitting all at once,\u201d said Mike Proulx, the vice-president of research at Forrester, a market research company. \u201cWhile there\u2019s still work to be done to bolster its ad capabilities, the hardest part is in Netflix\u2019s rear-view mirror with the full rollout of its proprietary ad tech platform.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":" Netflix has used artificial intelligence in one of its TV shows for the first time, in a move the streaming company\u2019s boss said would make films and programmes cheaper and of better quality. Ted Sarandos, a co-chief executive of Netflix, said the Argentinian science fiction series El Eternauta (The Eternaut) was the first it had<\/p>\n","protected":false},"author":1,"featured_media":11269,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[49],"tags":[4343,274,871,286],"class_list":{"0":"post-11268","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"tag-generative","9":"tag-netflix","10":"tag-shows","11":"tag-time"},"_links":{"self":[{"href":"https:\/\/naijaglobalnews.org\/index.php?rest_route=\/wp\/v2\/posts\/11268","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/naijaglobalnews.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/naijaglobalnews.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/naijaglobalnews.org\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/naijaglobalnews.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11268"}],"version-history":[{"count":0,"href":"https:\/\/naijaglobalnews.org\/index.php?rest_route=\/wp\/v2\/posts\/11268\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/naijaglobalnews.org\/index.php?rest_route=\/wp\/v2\/media\/11269"}],"wp:attachment":[{"href":"https:\/\/naijaglobalnews.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11268"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/naijaglobalnews.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11268"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/naijaglobalnews.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11268"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}