\n<\/p>\n
\n\tIf you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission.<\/p>\n
\n\tJosh Allen is preparing for the upcoming NFL season with a new mindset and new routine, especially when it comes to rest and recovery. <\/p>\n
\n\tThe three-time Pro Bowler and last year\u2019s league MVP has partnered with supplements brand Natrol to help promote its Sleep & Restore series of calming drink mixes, gummies and capsules, all designed to deliver a great night\u2019s sleep.<\/p>\n
\n\tAs part of the campaign, Allen stars in a new commercial that finds the Buffalo Bills quarterback running through a series of strenuous situations \u2014 think hurdling defenders, walking a red carpet and delivering a baby \u2014 all without losing focus or breaking a (figurative) sweat. According to Natrol, the video spot offers an \u201cexample of how a restorative night\u2019s sleep is key to performing as your best self during the day.\u201d<\/p>\n<\/p>\n
\n\tAllen says he was first introduced to Natrol\u2019s products during an Italian getaway earlier this year with\u00a0<\/em>then-fianc\u00e9 and now-wife Hailee Steinfeld. Though he\u2019s been skeptical about brand partnerships in the past, the 6\u2032 5\u2033 QB said he gamely tried Natrol\u2019s melatonin gummies on the flight, in an effort to help him relax and fall asleep. <\/p>\n \n\t\u201cI\u2019m a tall guy and have a tough time sleeping on planes, as they\u2019re not very comfortable for me,\u201d he recalls. \u201cSo I was like, \u2018You know what? Let me try this.\u2019 And before we took off, I was out, and I woke up, and there were two hours left on the flight. So I slept about 10 hours and I was just over the moon,\u201d he says. \u201cI couldn\u2019t believe it. I called my agent and was like, \u2018Hey, I believe in this product. Let\u2019s do it.’\u201d<\/p>\n \t\t\t\t\tAmazon<\/p>\n \n\t\t\t\t\t\t\t\t\t\tALLEN-APPROVED\t\t\t\t\t\t<\/p>\n \t\t\t\t\tNatrol Sleep + Restore Magnesium Glycinate Gummies with Melatonin\t\t<\/p>\n<\/h3>\n \n\tAllen says since launching the Natrol partnership, he\u2019s started to take sleep more seriously, adding that he believes \u201cthis is something that\u2019s going to unlock the next thing in my game. Last year I was kind of on my diet journey,\u201d he explains, \u201cand this year, it\u2019s that sleep journey of making sure I\u2019m getting a great night\u2019s sleep so I\u2019m waking up feeling refreshed and restored and ready to go.\u201d<\/p>\n \n\tRolling Stone<\/em> caught up with Allen to talk about his sleep must-haves, game-day music, and the \u201ctraumatizing\u201d childhood fan moment that changed the way he interacts with his community.<\/p>\n \n\tAs someone who probably gets offered endorsement deals all the time, what made you want to partner with Natrol?<\/strong><\/p>\n \n\tThere have been brands that have come to me and I\u2019m like, \u2018Hey guys, I would never use this site, or I would never use this product. I\u2019m sorry, you can offer me all the money in the world and I wouldn\u2019t do it, I promise you.\u2019 But I\u2019m very, very excited to be partnering with this product and I\u2019m also excited to see how it can make me a better quarterback and make me a better leader within the locker room.<\/p>\n \n\tHow exactly does a sleep supplement translate to better on-field performance or locker room talk?<\/strong><\/p>\n \n\tI arguably think sleep is the most important thing in terms of what it does for your mind. I just feel like after taking Natrol Sleep & Restore, I\u2019m waking up feeling refreshed, ready to go and don\u2019t have to take a whole bunch of caffeine in the morning to get myself going. I don\u2019t have to lie about being excited to see teammates [laughs<\/em>] and well, I\u2019m happier, I do feel better, and I\u2019m excited to see come practice time in training camp how I perform better. We practice in the morning, so I think if I can wake up how I\u2019m feeling after taking these products and go out there and practice, I\u2019m going to be at the top of my game.<\/p>\n \n\tAside from taking these supplements, what are some must-haves for you when it comes to sleep?<\/strong><\/p>\n \n\tI like the room as cold as it can get. In camp, we have the dorms, and the first thing I\u2019ll do immediately \u2014 as we each have our own little air conditioning units in our room \u2014 is I turn that sucker all the way down to as low as it goes. I also need a softer pillow. And then typically, I\u2019m a side sleeper, so I need a pillow to keep my shoulders from kind of collapsing. So I kind of hold on to a pillow there [makes hugging motion<\/em>]. <\/p>\n \t\t\t\t\tAmazon<\/p>\n \n\t\t\t\t\t\t\t\t\t\tBESTSELLER\t\t\t\t\t\t<\/p>\n \t\t\t\t\tNatrol Sleep & Restore Magnesium Glycinate Gummies (Melatonin-Free)\t\t<\/p>\n<\/h3>\n \n\tWhat was it like being in front of the camera for the Natrol commercial? Did it inspire any acting aspirations for you?<\/strong><\/p>\n \n\tI\u2019ve done a lot of commercials in the past, and the more that I go, I do feel like it is a challenge to me, and I do enjoy that part of it. I feel like it\u2019s creative; it keeps me on my toes. I love when directors are asking me to try different things, and things that aren\u2019t easy for me, because again, that\u2019s just a challenge. So [acting] does get my mind and my juices flowing, and luckily I\u2019ve got a pretty, pretty good person to learn from in that sense.<\/p>\n \n\tWhat about music? What does your playlist look like these days?<\/strong><\/p>\n \n\tThe last concert I went to was George Strait and Chris Stapleton in Buffalo, but my playlist is all over the place. If you were to press shuffle, there\u2019s country, there\u2019s EDM, there\u2019s rock, there\u2019s rap, there\u2019s hip-hop, there\u2019s like old-school R&B. But you also have the Frank Sinatra, the Elvis, the Eagles, AC\/DC, and now I think kind of more modern artists, of like the chill EDM and alternative rock vibe, if you will. <\/p>\n \n\tHow did you discover some of these older artists?<\/strong><\/p>\n \n\tAC\/DC is just a reminder of like, my childhood, of just being on the lake with my family. That was one of the CDs that we had, and we never changed that CD. So there were maybe 20 tracks on that one particular CD that just kind of went over and over every day. So it kind of reminds me of that. <\/p>\n \t\t\t\t\tAmazon<\/p>\n \t\t\t\t\tAC\/DC Live (2 CD Collector\u2019s Edition)\t\t<\/p>\n<\/h3>\n \n\tAnd then Frank Sinatra, Elvis\u2026 I think I just kind of got into that during my football years. Before games, I feel like I used to be so amped up because I was listening to rap and hip hop, and I\u2019d get out there and my hands were tight and my body\u2019s tight because I\u2019m so amped and so pumped up. And then I started listening to some old-school, slow-down music, and it kept me chill, and it kept my heart rate from getting too high. And I was able to go out there and play better immediately. Like, I\u2019d have to get hit when I\u2019d listen to that high-pump volume stuff, because I needed something to just calm me down. But ever since I started kind of being calm and allowing the music to take over and keep my heart rate down, I\u2019m playing better earlier in the game. I think it\u2019s helped a lot.<\/p>\n \u201cI\u2019d have to get hit when I\u2019d listen to that high-pump volume stuff, because I needed something to just calm me down.\u201d<\/p>\n \n\tThe Bills have been so close to making it to the Super Bowl in the last few years \u2014 what is the new game plan or mindset for this season?<\/strong><\/p>\n \n\tI think in terms of how I\u2019m playing the game right now, it\u2019s making sure that I\u2019m not putting the ball in harm\u2019s way. I threw my lowest amount of interceptions last year and was very selective where I was throwing the football. And then it\u2019s continuing to learn more about our concepts and our offense with [Bills offensive coordinator] Joe Brady, trusting our 10 other guys on the football field with me and letting the game kind of come to me. I think that\u2019s what I did a good job of last year; I wasn\u2019t really pressing, which maybe in the previous couple of years I had been doing, but again, just trying to play smart football and put our team in the best situation to win football games.<\/p>\n \n\tWhat does it mean to you to be so beloved by fans and the city of Buffalo?<\/strong><\/p>\n \n\tI want to be the quarterback that helps bring the Lombardi Trophy to Buffalo. But more than that, I think of how they think of me in the community, with helping with Oishei Children\u2019s Hospital and you know, just being a good person. <\/p>\n \n\tI remember being a young kid looking up to athletes that are in my position now, and there was one player \u2014 I won\u2019t mention names \u2014 but there was one that just turned his head, didn\u2019t look at us, didn\u2019t high-five me and my brother\u2026 there was nothing. He just kind of put his hat on and turned the other way and walked away. And I\u2019ll never forget that moment. It was traumatizing for me. And my brother was like, \u2018Man, he played so good today, I just wanted some sort of acknowledgement.\u2019 And I know it\u2019s hard to acknowledge every single kid that\u2019s at training camp or a game or outside, but it doesn\u2019t cost anything to high-five or wave or just like, give them a thumbs up. I remember being that young kid and just thinking like, \u2018If I ever make it to where I think I can get to, I would never do that.\u2019 And it\u2019s as simple as a wave or an acknowledgement. It\u2019s not that hard to be a good person. <\/p>\n","protected":false},"excerpt":{"rendered":" If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission. Josh Allen is preparing for the upcoming NFL season with a new mindset and new routine, especially when it comes to rest and recovery. The three-time Pro Bowler and last year\u2019s league MVP<\/p>\n","protected":false},"author":1,"featured_media":10865,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54],"tags":[4023,1972,2326,4024,513,3752,4025,4026,94],"class_list":{"0":"post-10864","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-entertainment","8":"tag-allen","9":"tag-campaign","10":"tag-josh","11":"tag-natrol","12":"tag-products","13":"tag-shop","14":"tag-sleep","15":"tag-supplements","16":"tag-video"},"_links":{"self":[{"href":"https:\/\/naijaglobalnews.org\/index.php?rest_route=\/wp\/v2\/posts\/10864","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/naijaglobalnews.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/naijaglobalnews.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/naijaglobalnews.org\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/naijaglobalnews.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10864"}],"version-history":[{"count":0,"href":"https:\/\/naijaglobalnews.org\/index.php?rest_route=\/wp\/v2\/posts\/10864\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/naijaglobalnews.org\/index.php?rest_route=\/wp\/v2\/media\/10865"}],"wp:attachment":[{"href":"https:\/\/naijaglobalnews.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10864"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/naijaglobalnews.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10864"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/naijaglobalnews.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10864"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
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