Browsing: marketing

The activewear brand Lululemon has apologised after a promotional event held on the Great Wall of China appeared to mistakenly feature a Japanese drum, prompting an…

It was a PR nightmare: customers smashing Starbucks branded tumblers and mugs as fans deleted loyalty apps and cashed out prepaid balances. Amid the uproar, government…

This past week, presenting at the UPCEA MEMS conference in Boston, we explored a question that is becoming central to the future of higher education: What…

Josh Goldstine has officially joined Paramount Pictures as president of global marketing and distribution. His appointment has been rumored since September when Marc Weinstock exited his…

Few have mastered the art of anticipation like Taylor Swift. Even before her album The Life of a Showgirl hit the shelves, she had captivated audiences…

The last time we caught up with Shankar Prasad, he was telling us about his new role as chief strategy officer at Carnegie. Shankar reached out,…

The Sirens’ Call: How Attention Became the World’s Most Endangered Resource by Chris Hayes Published in January, 2025. Imagine that you lead a team whose job…

Lionsgate Motion Picture Group marketing heads JP Richards and Keri Moore are stepping down, Variety has learned, as the studio reportedly considers a sale to Legendary…

Google has launched a suite of its AI-powered advertising tools in India, which debuted in the U.S. in May, as the repeal of the so-called “Google…